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BUSN

ISBN-10: 1111221464
ISBN-13: 9781111221461
Edition: 4th 2012
List price: $59.95 Buy it from $0.49 Rent it from $20.90
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Book details

List price: $59.95
Edition: 4th
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 2/4/2011
Binding: Paperback
Pages: 320
Size: 8.50" wide x 11.00" long x 0.50" tall
Weight: 2.068
Language: English

Marcella Kelly teaches the Introduction to Business course every semester at Santa Monica College. In addition to well recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her first-hand business experience with strong teaching credentials built throughout her years of experience in the classroom.

Jim McGowen, a professor at Southwestern Illinois College, has taught the Introduction to Business course for thousands of students throughout the past twenty years. He also has extensive experience teaching finance and accounting. He holds a PhD in economics from Auburn University and has training in this area of specialty. An experienced author in Introduction to Business, Dr. McGowen balances his teaching expertise with his co-author's practical industry experience for a student-oriented, faculty-approved unique approach in BUSN6.

The Business Environment
Business Now: Change is the Only Constant
Economics: The Framework for Business
The World Marketplace: Business without Borders
Business Ethics and Social Responsibility: Doing Well by Doing Good
Business Communication: Creating and Delivering Messages that Matter
Creating a Business
Business Formation: Choosing the Form that Fits
Small Business and Entrepreneurship: Economic Rocket Fuel
Financing a Business
Accounting: Decision Making By the Numbers
Finance: Acquiring and Using Funds to Maximize Value
Securities Markets: Trading Financial Resources
Marketing a Business
Marketing: Building Profitable Customer Connections
Product and Promotion: Creating and Communicating Value
Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
Managing a Business
Management Motivation and Leadership: Bringing Business to Life
Human Resource Management: Building a Top-Quality Workforce
Managing Information and Technology: Finding New Ways to Learn and Link
Operations Management: Putting it All Together
Online Appendices
Labor Unions and Collective Bargaining
Business Law
Personal Finance

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