CLIA Guide to the Cruise Industry

ISBN-10: 1111130892

ISBN-13: 9781111130893

Edition: 2011

Authors: Marc Mancini
List price: $92.95
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Book details

List price: $92.95
Copyright year: 2011
Publisher: Delmar Cengage Learning
Publication date: 5/14/2010
Binding: Paperback
Pages: 256
Size: 8.25" wide x 10.50" long x 0.50" tall
Weight: 2.090
Language: English

Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Convention Bureau. Dr. Mancini holds a BA degree from Providence College, and an MA, MS, and PhD from the University of Southern California.

Preface
Introduction
Definitions and Beginnings
The Arrival of Leisure Sailing
The Luxury Palaces
The Birth of Contemporary Cruising
Modern Cruising Develops
Cruising Today
Questions for Discussion
Activity
Who Cruises--and why
Why People Cruise
Niche Cruising
Cruise Prices
Roadblocks to Purchase
Questions for Discussion
Activity
The Anatomy of a Cruise Ship
Styles of Ships
Sizing Ships
Ship Facilities
Cruise Staterooms
Reading a Deck Plan
Miscellaneous Considerations
Questions for Discussion
Activity
The Cruise Experience
Before You Buy
On the Way to Your Cruise
Onboard the Ship
Departure
A Day at Sea
A Day in Port
The Last Night and the Following Day
Miscellaneous Thoughts
Questions for Discussion
Activity
Who's who in Cruising
Sea-Based Operations
Land-Based Operations
Travel Agencies
The Travel Agency Business
Kinds of Travel Agencies
Associations and Training
Working for the Cruise Lines
Questions for Discussion
Activity
The Pre-, Post-, and Off-Ship Cruise Experience
Precruise Packages
Cruise Itineraries
Intermediary Port Stops and Shore Excursions
Categories of Shore Excursions
Postcruise Packages
Port Experiences and Client Types
Questions for Discussion
Activity
Bonus Activity
The Geography of Cruising
Cruising North America
Cruising Europe
Cruising the Rest of the World
Repositioning Cruises
Some Miscellaneous Thoughts
Questions for Discussion and Activity
Profiling the Lines
The Cruise Lines Themselves
Trade Publications
Trade Shows
Consumer Publications
Video and The Internet
The Internet for Research
CLIA's Education and Certification Programs
General Patterns
Generalized Versus Niche Cruise Lines
Small Ships
The CLIA Member Cruise Lines
Questions for Discussion
Selling Cruises
Who Buys Cruises
The Cruise Sales Process
Opening the Sale
Qualifying the Client
Qualifying Questions
Recommending a Vacation
The Cruise Brochure
Web Sites
Overcoming Barriers
Adding Value
Getting the Business
The Nuts and Bolts of a Reservation
Following Up
Questions for Discussion
Cruise Marketing, Groups, and Incentives
Definition
The Elements of Marketing
Marketing Plans
Groups
Incentives
A Final Note
Questions for Discussion
Activity
Key Addresses: CLIA Member Cruise Lines
Key Addresses: Associations
Bibliography
Glossary
Index
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