Business of Healthcare Innovation

Name: Business of Healthcare Innovation
Price: 5.7 USD
Availability: InStock
ISBN: 9781107607774

ISBN-10: 1107607779

ISBN-13: 9781107607774

Edition: 2nd 2012

Authors: Lawton Robert Burns

List price: $42.99

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Description:

The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the…

Book details

List price: $42.99
Edition: 2nd
Copyright year: 2012
Publisher: Cambridge University Press
Publication date: 7/26/2012
Binding: Paperback
Pages: 600
Size: 6.85" wide x 9.65" long x 1.10" tall
Weight: 2.530
Language: English



List of figures


List of contributors



The business of healthcare innovation in the Wharton School curriculum




The pharmaceutical industry: re-booted and re-invigorated




Pharmaceutical strategy and the evolving role of mergers and acquisitions (M&A)




The biotechnology sector - therapeutics




Biotechnology business and revenue models: implications for strategic alliances and capitalization




The medical device sector




The healthcare information technology sector




Healthcare innovation across sectors: convergences and divergences



Index