Business of Healthcare Innovation

ISBN-10: 1107607779
ISBN-13: 9781107607774
Edition: 2nd 2012
List price: $40.99 Buy it from $37.44
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Description: The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in  More...

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Book details

List price: $40.99
Edition: 2nd
Copyright year: 2012
Publisher: Cambridge University Press
Publication date: 7/26/2012
Binding: Paperback
Pages: 600
Size: 7.00" wide x 9.50" long x 1.00" tall
Weight: 2.530
Language: English

The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.

List of figures
List of contributors
The business of healthcare innovation in the Wharton School curriculum
The pharmaceutical industry: re-booted and re-invigorated
Pharmaceutical strategy and the evolving role of mergers and acquisitions (M&A)
The biotechnology sector - therapeutics
Biotechnology business and revenue models: implications for strategic alliances and capitalization
The medical device sector
The healthcare information technology sector
Healthcare innovation across sectors: convergences and divergences
Index

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