Four Steps to the EpiphanyThe Four Steps to the Epiphany Successful Strategies for Products That Win

ISBN-10: 0989200507
ISBN-13: 9780989200509
Edition: 3rd 2013
Authors: Steve Blank
List price: $39.95 Buy it from $25.18
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Description: The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.The Four Steps to the Epiphany launched the Lean Startup  More...

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Book details

List price: $39.95
Edition: 3rd
Copyright year: 2013
Publisher: K&S Ranch Publishing LLC
Publication date: 5/1/2013
Binding: Hardcover
Pages: 368
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 2.002

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones.Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.Packed with concrete examples of what to do, how to do it and when

The Hero's Journey
Introduction
The Path To Disaster: The Product Development Model
The Path To Epiphany: The Customer Development Model
Customer Discovery
Customer Validation
Customer Creation
Company Building
Bibliography
Customer Development Team
Customer Development Checklist
Acknowledgments
About The Author

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