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Media Training Bible 101 Things You Absolutely, Positively Need to Know Before Your Next Interview

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ISBN-10: 0988322005

ISBN-13: 9780988322004

Edition: 2013

Authors: Brad Phillips, Michael Sebastian

List price: $24.99
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Description:

Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page…    
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Book details

List price: $24.99
Copyright year: 2013
Publisher: SpeakGood Press
Publication date: 1/8/2013
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.00" long x 0.54" tall
Weight: 1.034
Language: English

Brad Phillips is the president of Phillips Media Relations, a media, presentation, and crisis communications training firm with offices in New York City and Washington, DC. Mr. Phillips has trained thousands of media spokespersons, is regularly quoted as an expert by the media, and writes the world's most-visited media training website, the Mr. Media Training Blog. One of the best-known media trainers in the United States, Mr. Phillips has also trained clients in Central and South America, Europe, and Asia. He has worked with hundreds of top-level executives, including corporate CEOs, presidents of nonprofit organizations and trade associations, and directors of government agencies. He is…