Moderating to the Max : A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews

Name: Moderating to the Max : A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews
Availability: InStock
ISBN: 9780983043621

ISBN-10: 0983043620

ISBN-13: 9780983043621

Edition: 2011

Authors: Jean Bystedt, Siri Lynn, Deborah Potts, Gregg Fraley

List price: $34.95

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Description:

Focus groups require mastery of many techniques in order to keep them from fading. Moderating to the Max provides focus group leaders with detailed instructions for more than 20 techniques that will deepen findings and bring life to focus groups. From perceptual mapping to personification, you will never again have to guess whether a technique is the right one for a particular focus group. This guide will enhance and broaden the work of focus group moderators who already have a good foundation. Myriad examples and illustrations emphasize focus group "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations. A handy chart at the end of the book helps you…

Book details

List price: $34.95
Copyright year: 2011
Publisher: Paramount Market Publishing, Incorporated
Binding: Paperback
Pages: 160
Size: 7.00" wide x 10.00" long x 0.50" tall
Weight: 0.880
Language: English