KnowThis Marketing Basics 2nd Ediition

Name: KnowThis Marketing Basics 2nd Ediition
Availability: OutOfStock
ISBN: 9780982072219

ISBN-10: 098207221X

ISBN-13: 9780982072219

Edition: 2012

Authors: Paul Christ

List price: $30.00

30 day, 100% satisfaction guarantee!

Out of stock

We're sorry. This item is currently unavailable.

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks, mobile device applications (ï¿½appsï¿½), neuro-research, group couponing, smartphone payments, quick response codes, to name a few. The new edition also features expanded coverage of globalization, Internet and mobile…

Book details

List price: $30.00
Copyright year: 2012
Publisher: KnowThis LLC
Publication date: 3/1/2012
Binding: Paperback
Pages: 420
Size: 6.69" wide x 9.61" long x 0.86" tall
Weight: 1.914