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Launch! Advertising and Promotion in Real Time

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ISBN-10: 0982043023

ISBN-13: 9780982043028

Edition: N/A

Authors: Michael R. Solomon, Lisa Duke Cornell, Amit Nizan, Amit Nizan

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Book details

Publisher: Flat World Knowledge, L.L.C.
Publication date: 1/1/2010
Binding: Paperback
Weight: 0.330
Language: English

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.

Illustrator Erica-Jane Waters grew up in the beautiful Northern Irish countryside where her imagination was ignited by the local folklore and fairy tales. She now lives in Northamptonshire with her young family. Find her website at http://www.ericajanewaters.com/