Brain Rules 12 Principles for Surviving and Thriving at Work, Home, and School

ISBN-10: 0979777747

ISBN-13: 9780979777745

Edition: 2009

Authors: John Medina
List price: $15.00
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Description: From Publishers Weekly: "Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (The Genetic Inferno) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work. The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don't sleep to give our brain a rest---studies show our neurons firing furiously away while the rest of the body is catching a few z's. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers. DVD not seen by PW."

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Book details

List price: $15.00
Copyright year: 2009
Publisher: Pear Press
Publication date: 3/10/2009
Binding: Paperback
Pages: 301
Size: 6.00" wide x 9.50" long x 0.75" tall
Weight: 1.320
Language: English

introduction
exercise
Exercise boosts brain power.
Our brains love motion
The incredible test-score booster
Will you age like Jim or like Frank?
How oxygen builds roads for the brain
survival
The human brain evolved, too.
What's uniquely human about us
A brilliant survival strategy
Meet your brain
How we conquered the world
wiring
Every brain is wired differently.
Neurons slide, slither, and split
Experience makes the difference
Furious brain development not once, but twice
The Jennifer Aniston neuron
attention
We don't pay attention to boring things.
Emotion matters
Why there is no such thing as multitasking
We pay great attention to threats, sex, and pattern matching
The brain needs a break!
short-term memory
Repeat to remember.
Memories are volatile
How details become splattered across the insides of our brains
How the brain pieces them back together again
Where memories go
long-term memory
Remember to repeat.
If you don't repeat this within 30 seconds, you'll forget it
Spaced repetition cycles are key to remembering
When floating in water could help your memory
sleep
Sleep well, think well.
The brain doesn't sleep to rest
Two armies at war in your head
How to improve your performance 34 percent in 26 minutes
Which bird are you?
Sleep on it!
stress
Stressed brains don't learn the same way.
Stress is good, stress is bad
A villain and a hero in the toxic-stress battle
Why the home matters to the workplace
Marriage intervention for happy couples
sensory integration
Stimulate more of the senses.
Lessons from a nightclub
How and why all of our senses work together
Multisensory learning means better remembering
What's that smell?
vision
Vision trumps all other senses.
Playing tricks on wine tasters
You see what your brain wants to see, and it likes to make stuff up
Throw out your PowerPoint
gender
Male and female brains are different.
Sexing humans
The difference between little girl best friends and little boy best friends
Men favor gist when stressed; women favor details
A forgetting drug
exploration
We are powerful and natural explorers.
Babies are great scientists
Exploration is aggressive
Monkey see, monkey do
Curiosity is everything
acknowledgements
index
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