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Hidden Persuaders

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ISBN-10: 097884310X

ISBN-13: 9780978843106

Edition: 2007 (Reprint)

Authors: Vance Packard, Mark Crispin Miller

List price: $16.95
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Description:

This book . . . is about the large-scale efforts being made . . . to channel our unthinking habits, our purchasing decisions, and our thought processes. . . . The result is that many of us are being influenced and manipulated, far more than we realize, in the patterns of our everyday lives. "One of the best books around for demystifying the deliberately mysterious arts of advertising."-Salon.com "Fascinating, entertaining and thought-stimulating."- The New York Times Book Review Originally published in 1957, and now back in print with a new introduction by Mark Crispin Miller, The Hidden Persuaders is Vance Packard's pioneering work exploring the use of consumer motivational…    
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Book details

List price: $16.95
Copyright year: 2007
Publisher: Ig Publishing, Incorporated
Publication date: 7/1/2007
Binding: Paperback
Pages: 200
Size: 5.50" wide x 8.30" long x 0.50" tall
Weight: 0.572
Language: English

Mark Crispin Miller is a professor of media studies at New York University.