Hidden Persuaders

ISBN-10: 097884310X
ISBN-13: 9780978843106
Edition: 2007 (Reprint)
List price: $16.95 Buy it from $10.62
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: This book . . . is about the large-scale efforts being made . . . to channel our unthinking habits, our purchasing decisions, and our thought processes. . . . The result is that many of us are being influenced and manipulated, far more than we  More...

Used Starting from $10.62
New Starting from $14.84
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Writing a Scientific Report Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $16.95
Copyright year: 2007
Publisher: Ig Publishing, Incorporated
Publication date: 7/1/2007
Binding: Paperback
Pages: 200
Size: 5.50" wide x 8.25" long x 0.50" tall
Weight: 0.506
Language: English

This book . . . is about the large-scale efforts being made . . . to channel our unthinking habits, our purchasing decisions, and our thought processes. . . . The result is that many of us are being influenced and manipulated, far more than we realize, in the patterns of our everyday lives. "One of the best books around for demystifying the deliberately mysterious arts of advertising."-Salon.com "Fascinating, entertaining and thought-stimulating."- The New York Times Book Review Originally published in 1957, and now back in print with a new introduction by Mark Crispin Miller, The Hidden Persuaders is Vance Packard's pioneering work exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, by advertisers to secretly manipulate mass desire for consumer goods and products. Chronicling the many methods that advertisers use in their quest to manipulate the thoughts and actions of consumers, The Hidden Persuaders exposes how advertising floods our consciousness with images and symbols, operating as a mind-control operation to get us to buy the products it produces. The book also discusses advertising in politics, predicting the way image and personality would rapidly come to overshadow real issues in the televised age. Having sold over one million copies in its original printing, The Hidden Persuaders was the first book to expose how advertising and media attempts to control our thoughts and desires, and is more relevant than ever in today's super-saturated media world. Vance Packard (1914__1996) was an American journalist, social critic, and best-selling author.

Mark Crispin Miller is a professor of media studies at New York University.

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×