Generating Breakthrough New Product Ideas Feeding the Innovation Funnel

ISBN-10: 097328272X
ISBN-13: 9780973282726
Edition: 2007
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Description: Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top  More...

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Book details

Copyright year: 2007
Publisher: Product Development Institute
Binding: Hardcover
Pages: 256
Size: 5.75" wide x 8.50" long x 0.75" tall
Weight: 0.748
Language: English

Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com

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