Color - Messages and Meanings

ISBN-10: 0971401063
ISBN-13: 9780971401068
Edition: 2006
Authors: Leatrice Eiseman
List price: $45.00 Buy it from $21.60
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Description: From the Author of the Bestselling PANTONE Guide to Communicating with Color Features up-to-date color combination guidelines Includes printing formulas for reproduction of 4-color process and the PANTONE equivalents There is no one in the business  More...

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Book details

List price: $45.00
Copyright year: 2006
Publisher: Hand Books Press
Publication date: 11/29/2006
Binding: Paperback
Pages: 144
Size: 11.00" wide x 9.50" long x 0.75" tall
Weight: 1.672
Language: English

From the Author of the Bestselling PANTONE Guide to Communicating with Color Features up-to-date color combination guidelines Includes printing formulas for reproduction of 4-color process and the PANTONE equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

Color families
Color in the marketplace
Spinning the color wheel
The rank order of color : dominant, subordinate, accent
Creating moods with color combinations
Trends : the future is not what it used to be
Color conversions

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