Color - Messages and Meanings

Name: Color - Messages and Meanings
Price: 4.89 USD
Availability: InStock
ISBN: 9780971401068

ISBN-10: 0971401063

ISBN-13: 9780971401068

Edition: 2006

Authors: Leatrice Eiseman

List price: $45.00

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Description:

From the Author of the Bestselling PANTONE Guide to Communicating with Color Features up-to-date color combination guidelines Includes printing formulas for reproduction of 4-color process and the PANTONE equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas…

Book details

List price: $45.00
Copyright year: 2006
Publisher: Hand Books Press
Publication date: 11/29/2006
Binding: Paperback
Pages: 144
Size: 11.00" wide x 9.50" long x 0.75" tall
Weight: 1.936
Language: English



Color families


Color in the marketplace


Spinning the color wheel


The rank order of color : dominant, subordinate, accent


Creating moods with color combinations


Trends : the future is not what it used to be


Color conversions