New Farmers' Market Farm-Fresh Ideas for Producers, Managers and Communities

ISBN-10: 0963281429
ISBN-13: 9780963281425
Edition: 2001
List price: $27.95 Buy it from $3.00
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Description: As concerned citizens recognize that the vibrancy of urban centers goes hand-in-hand with the vitality of the surrounding rural areas, a farmers' market renaissance is beginning throughout the country. Helping to increase local market success for  More...

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Book details

List price: $27.95
Copyright year: 2001
Publisher: New World Publishing
Publication date: 3/1/2001
Binding: Paperback
Pages: 272
Size: 7.75" wide x 9.75" long x 0.50" tall
Weight: 1.430
Language: English

As concerned citizens recognize that the vibrancy of urban centers goes hand-in-hand with the vitality of the surrounding rural areas, a farmers' market renaissance is beginning throughout the country. Helping to increase local market success for both farmers and customers, this book serves as a three-part guide to marketing, being a resource for farmers or market gardeners selling their produce at farmers’ markets; for city planners or market managers in starting and building a market; and for community activists and city planners trying to foster appreciation for farmland while reinvigorating economic and social vitality in urban areas. Appendices cover insurance, customer surveys, farmers’ market profitability, and benefits of farmers’ markets.

Selling At The Market
Portrait of a Farmer
Getting Ready for Market
Running Your Farmers' Market Business
Your Farmers' Market Retail Storefront
Display
Merchandising
Sales and Promotion
Starting, Managing and Promoting The Market
Portrait of a Market
Starting a Market
Managing the Market
Promoting the Market
The New Farmers' Market
Embracing the Community
Expanding the Vision
How Much Insurance Do You Need?
An Oregon Farmers' Market Study
Customer Surveys and Public Opinion
Are Farmers' Markets Profitable?
Benefits of Farmers Markets for Farmers, Consumers and Communities
Bibliography
Resources

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