Dream Job Sports Publicity, Promotion and Marketing

ISBN-10: 0963038729
ISBN-13: 9780963038722
Edition: 3rd 2001 (Revised)
Authors: Melvin Helitzer
List price: $29.95
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: This book is designed for sports media and marketing courses. Features include: 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on  More...

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Writing a Scientific Report Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $29.95
Edition: 3rd
Copyright year: 2001
Publisher: University Sports Press
Publication date: 6/30/2001
Binding: Paperback
Pages: 450
Size: 7.00" wide x 10.25" long x 1.25" tall
Weight: 2.134
Language: English

This book is designed for sports media and marketing courses. Features include: 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American.

The Business End of Sports
The Dash for Cash
The Greening of the American Dream
The Dash for Cash
Professional Sports
College Sports
High School Sports
Information Director: Here's Looking at You, SID
How You Get There from Here
The 7-Day-a-Week Job
The Eyes and Hands of a Juggler
Job Opportunities for Women and Minorities
Write on the Money
Seven Promotion Goals
SID the Publisher
SID's Secondary Responsibilities
Publicity Fundamentals
Get It Out Fast: Writing the Basic News Release
Press Releases
Fact Sheets
News Advisories
Press Kits
Here's a Great Story: Features for Print
Eight Types of Feature Stories
Columnists and Feature Editors
Exclusives
34 Feature Lead Formats
Query Letters
"Hello. This is Bob Costas..."
Radio News and Features
Sports Radio News and Features
Talk Show Interview Programs
Locker Room Interviews
Speech and Awards Coverage
Play-by-Play Broadcasts
Radio Call-in Shows
The 20-Second Soundbite: TV News and Features
Videotape Releases
TV Panel and Interview Shows
The Remote Interview
Play-by-Play Telecast
Video Tape Highlight Program
The Future of TV Sports
A Sight for More Eyes: Sports Photography
Action Photos
Feature and Portrait Shots
Product Photos
Enterprise Shots
Hiring Freelancers
In-House Photo Facilities
Preparing the Set
Writing photo captions
Photo Ethics
"...Important to Announce": News Conferences and Backgrounders
When to Call a Press Conference
When NOT to Call a Press Conference
Press Conference Checklist
For Background Only
Sidebars
Trial Balloons
Anticipating Problems
Press Conference Quiz
Let's Put It on the Record: Statistics
Statistics Are Forever
Accentuate the Positive
Quality Control
League Coordination
Superstars Make Super Stats
Promotion Techniques
Creating the News: Getting Media Attention
A Week of Formula Stories
Standard Publicity Information
The Ethics of Misinformation
Finding Publicity Ideas
20 Self-Generating News Formats
Getting Out the Message: Media Flow Chart
Hitting the Bull's-eye More Often
Organizing a Media List
Formulating the Media Plan
Activating the Media Grid
The Multi-facet Sports Story
Working with the Pros Who Write the Prose: Media Relations
Profiling the Press
The Press Box Pecking Order
Never Attack the Press
TV Commentators: "You're beautiful baby"
Media Junkets
Press Parties
Marketing Fundamentals
Straight From the Quip: Interviews and Speeches
Interview Formats
Selecting Spokesperson and Site
Background Material
Quotes for Release
Q and A Rehearsal
The Follow-up
The Media Tour
The Speakers Bureau
Speech Formats
What's the Big Idea?: Creating Special Events
New Events
New Products
Game Promotions
New Profit Centers
Stadium Facilities
New Rules and Procedures
Organizing the Event
Commercial Sponsorship
"The Big Ten Holiday Basketball Classic"
Event Promotion: Making the Big Idea Work
The Marketing Director
What's in a Name?
Game Promotions
Prize Participation
Game Day Promotions
Fan Participation
Using Stadium Facilities
Sex in Sports Promotion
Organizing a Promotion
The Operating Budget
Corporate Sponsorship
The Possible Dream: Coach a Rising Star
Building a Marquee Attraction
The Ten Commandments of Star Gazing
SID's Responsibilities
The Star's Obligations
Problem Areas
Taming the Beast: Riding Out a Crisis
With Any (Bad) Luck It Could Happen to You
The Three P's of Crisis Planning
Seven Crisis Priorities
Ten Crisis Strategies
Eleven Most Common Sports Crises
Nothin' but Net: WWW.Sports.com
Logging On
5-Step Game Plan
Designing the Page
Picture Perfect
6 Prime Uses
Code of Ethics
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×