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Business Mastery A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful

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ISBN-10: 0962126578

ISBN-13: 9780962126574

Edition: 4th 2008 (Revised)

Authors: Cherie M. Sohnen-Moe

List price: $40.99
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Description:

This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all new 4th edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.
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Book details

List price: $40.99
Edition: 4th
Copyright year: 2008
Publisher: Sohnen-Moe Associates, Incorporated
Publication date: 12/18/2007
Binding: Paperback
Pages: 462
Size: 8.50" wide x 11.25" long x 0.75" tall
Weight: 2.244
Language: English

Preface
Set a Strong Foundation
Getting Started
Life Planning
Success Strategies
Boost Career Longevity
Intentional Excellence
Conscious Practice
Therapeutic Communications
Navigate Your Way to the Perfect Job
An Insider's Look at Work Settings
Employment Fundamentals
Business Beginnings
An Insider's Look at Practice Settings
Business Start-Up
Create a Dynamic Business Plan
Business Operations
Practice Management
Take Your Practice to the Next Level
Financial Management
Marketing Mastery
Marketing Fundamentals
Marketing in Action
Client Retention
Epilogue
Endnotes
Index
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