Art Marketing 101 A Handbook for the Fine Artist

Name: Art Marketing 101 A Handbook for the Fine Artist
Price: 5.58 USD
Availability: InStock
ISBN: 9780940899490

ISBN-10: 0940899493

ISBN-13: 9780940899490

Edition: 3rd 2007

Authors: Constance Smith

List price: $19.95

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Description:

Artists need help with the business side of their career, and this 302-page, twenty-one-chapter volume answers all the questions they could have. Ultimately, it guides artists to create both a long- and short-term marketing plan so they can become independent businesspeople. It educates them to gain a competitive edge in the marketplace, honing their business skills and knowledge of their legal rights. Artists will learn about: overcoming roadblocks, the secrets of successful artists, alternative avenues for selling art, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, creating a beautiful portfolio, photographing artwork, the proper way to…

Book details

List price: $19.95
Edition: 3rd
Copyright year: 2007
Publisher: ArtNetwork
Publication date: 4/1/2007
Binding: Paperback
Pages: 288
Size: 8.00" wide x 10.00" long x 0.75" tall
Weight: 1.254

Constance Smith is the author of Art Marketing 101, a guidebook for artists with suggestions for creating a successful name in the business through several means. She is also a frequent contributor to American Artist magazine.




The psychology of success



Business basics



Number crunching



Legal protection



Pricing



Shipping and displaying



Planning an exhibit



Creating an image



Resumes



Photographing artwork



Presentation finesse



Navigating the art market



Promo pieces



Sales techniques



Advertising



Pitching the press



Reps and galleries



Shows and fairs



Locating new markets



Alternatives to sales



Marketing plans