Art Marketing 101 A Handbook for the Fine Artist

ISBN-10: 0940899493

ISBN-13: 9780940899490

Edition: 3rd 2007

Authors: Constance Smith

List price: $19.95
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Description:

Artists need help with the business side of their career, and this 302-page, twenty-one-chapter volume answers all the questions they could have. Ultimately, it guides artists to create both a long- and short-term marketing plan so they can become independent businesspeople. It educates them to gain a competitive edge in the marketplace, honing their business skills and knowledge of their legal rights. Artists will learn about: overcoming roadblocks, the secrets of successful artists, alternative avenues for selling art, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, creating a beautiful portfolio, photographing artwork, the proper way to contact a gallery, succeeding without a rep, promotion, maximizing value, and much more. Constance Smith began her career as an art rep in California. She has been assisting artists nationwide for over twenty years. She is co-author of Art Office and Internet 101.
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Book details

List price: $19.95
Edition: 3rd
Copyright year: 2007
Publisher: ArtNetwork
Publication date: 4/1/2007
Binding: Paperback
Pages: 288
Size: 8.00" wide x 10.00" long x 0.75" tall
Weight: 1.254
Language: English

Constance Smith is the author of Art Marketing 101, a guidebook for artists with suggestions for creating a successful name in the business through several means. She is also a frequent contributor to American Artist magazine.

The psychology of success
Business basics
Number crunching
Legal protection
Pricing
Shipping and displaying
Planning an exhibit
Creating an image
Resumes
Photographing artwork
Presentation finesse
Navigating the art market
Promo pieces
Sales techniques
Advertising
Pitching the press
Reps and galleries
Shows and fairs
Locating new markets
Alternatives to sales
Marketing plans
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