Idea Industry How to Crack the Advertising Career Code

ISBN-10: 0929837339
ISBN-13: 9780929837338
Edition: 2008
List price: $39.95 Buy it from $6.44
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Description: You love advertising, so much so that youre thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency?Launch! A Practical Guide to Getting a Job in Advertisingis the first  More...

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Book details

List price: $39.95
Copyright year: 2008
Publisher: Quarto Publishing Group USA
Publication date: 6/25/2008
Binding: Paperback
Pages: 240
Size: 7.00" wide x 9.00" long x 0.70" tall
Weight: 1.430
Language: English

You love advertising, so much so that youre thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency?Launch! A Practical Guide to Getting a Job in Advertisingis the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapterscreative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what youll need to know before you even start looking for that dream job. With four-color photos throughout, Launch! promises to be the best career guide for anyone interested in the advertising industry.

Brett Robbs (Boulder, CO) is an associate professor of advertising in the School of Journalism and Mass Communication at the University of Colorado at Boulder. He has more than 20 years of advertising experience, and his work has been honored by the ANDYS, the EFFIES, Communication Arts, the New York Art Director's Club and the London International Advertising Awards.

Creative
Account Planning
Account Management
Media
Digital Media
Production
Resources
Brain Trust + Bios
Acknowledgments
Index

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