Successful Catering Managing the Catering Operation for Maximum Profit

ISBN-10: 0910627223
ISBN-13: 9780910627221
Edition: 2003
Authors: Sony Bode
List price: $12.95 Buy it from $1.95
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Book details

List price: $12.95
Copyright year: 2003
Publisher: Atlantic Publishing Group, Inc.
Publication date: 1/12/2003
Binding: Paperback
Pages: 144
Size: 5.50" wide x 8.00" long x 0.50" tall
Weight: 0.440
Language: English

Introduction
Getting Started
How Profitable Can Catering Be?
Are You "Born" for Catering?
Catering Potential in Your Community
Choosing a Name
Insurance Requirements
Types of Catering
The Pros and Cons of Home-Based Catering
Off-Premises Catering
On-Premises Catering
The Best of Both Worlds
Writing A Contract
Contracts and Deposits
Determining Charges
Determining Function Space
Basic Contract Stipulations and Considerations
Cancellations and Refunds
Sample Contract Agreement
Staffing & Personnel
Grasp the Basics About Staffing and Personnel
Employee Recruitment
Orientation, Training and Motivation
Compensation
Uniforms
Event Order Sheets
The Kitchen and Service Equipment
Facility Requirements and Kitchen Layout
Major Equipment
Equipment You Will Need for Your Catering Business
Finding Equipment for Your Catering Business
Preparation Equipment
Kitchen and Serving Equipment
Food Preparation and Menu
Essentials of Menu Making
Menu Trends
Determining What Type of Menu to Offer
Quantities and Portion Sizes
Particulars of Menu Planning
Food Preparation
Catering for Beverage Functions
Legal Implications of Alcoholic Beverage Catering
Sanitation, Health & Safety Procedures
Causes of Food-Borne Illnesses
Employee Hygiene
Sanitation Inspections
Food Handling
Safety Procedures
Food Presentation
Creating the "Wow!" Factor
Guidelines for Tray and Platter Selection and Design
Essentials of Presentation, Garnishing and Arranging
Make a Splash!
Marketing & Pricing
Why Marketing is Mandatory
Define Your Customer
Business Plan and Market Analysis
Marketing Your Business Plan
Marketing Tools
The Internet and E-Commerce
Sales and Closing the Sale
General Pricing Considerations
Pricing Guidelines
Budgeting & Accounting
Accounting Systems
Chart of Accounts
Grasp the Basics of Budgeting
Income Statement and Balance Sheet
Understanding Cash Flow
Financing and Keeping Track of Money

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