End of Marketing As We Know It

Name: End of Marketing As We Know It
Price: 2.54 USD
Availability: InStock
ISBN: 9780887309830

ISBN-10: 0887309836

ISBN-13: 9780887309830

Edition: 2000 (Reprint)

Authors: Sergio Zyman

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Book details

List price: $15.99
Copyright year: 2000
Publisher: HarperCollins Publishers
Publication date: 11/7/2000
Binding: Paperback
Pages: 272
Size: 8.19" wide x 5.00" long x 0.71" tall
Weight: 0.440



Acknowledgments


Introduction to the Paperback


Preface



Marketing is no Mystery


Introduction: Smashing the Black Box



Why Have Marketing? To Make Money



Without Strategies, You Aren't Going Anywhere



Marketing Is Science



How to Sell the Most Stuff and Make the Most Money



Positioning Is a Two-Way Street



What Do Bill Clinton, Princess Di, and Ramadan Have to Do with Selling Stuff?



What Jerry Seinfeld Can Teach You About Marketing



Fish Where the Fish Are



Don't Stop Thinking about Tomorrow



With Whose Army?



Don't Count People--Count Results



I Like Ad Agencies--And Some of Them Even Like Me


Conclusion: Traditional Marketing is Not Dying--It's Dead


Index


About the Author