E-Myth Why Most Small Businesses Don't Work and What to Do about It

ISBN-10: 0887307280

ISBN-13: 9780887307287

Edition: 2nd 1995 (Revised)

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Description: Readers are provided with the key ingredients to developing a prosperous small business, dispelling many of the myths that hinder success. This is a version of Gerber's classic best-seller for the nineties.

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Book details

List price: $21.99
Edition: 2nd
Copyright year: 1995
Publisher: HarperCollins Publishers
Publication date: 10/14/2004
Binding: Paperback
Pages: 288
Size: 5.31" wide x 8.00" long x 0.65" tall
Weight: 0.704
Language: English

Michael E. Gerber is a true legend of entrepreneurship. INC. magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy—a company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades.

Acknowledgments
Foreword
Introduction
The E-Myth and American Small Business
The Entrepreneurial Myth
The Entrepreneur, the Manager, and the Technician
Infancy: The Technician's Phase
Adolescence: Getting Some Help
Beyond the Comfort Zone
Maturity and the Entrepreneurial Perspective
The Turn-Key Revolution: A New View of Business
The Turn-Key Revolution
The Franchise Prototype
Working On Your Business, Not In It
Building a Small Business That Works!
The Business Development Process
Your Business Development Program
Your Primary Aim
Your Strategic Objective
Your Organizational Strategy
Your Management Strategy
Your People Strategy
Your Marketing Strategy
Your Systems Strategy
A Letter to Sarah
Epilogue: Bringing the Dream Back to American Small Business
Afterword: Taking the First Step
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