No Static A Guide to Creative Radio Programming

Name: No Static A Guide to Creative Radio Programming
Price: 6.19 USD
Availability: InStock
ISBN: 9780879307073

ISBN-10: 0879307072

ISBN-13: 9780879307073

Edition: 2002

Authors: Quincy McCoy, Stanley Crouch

List price: $24.95

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Description:

Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher…

Book details

List price: $24.95
Copyright year: 2002
Publisher: Hal Leonard Corporation
Publication date: 5/1/2002
Binding: Paperback
Pages: 272
Size: 6.75" wide x 9.00" long x 1.00" tall
Weight: 1.100
Language: English

Stanley Crouch is a contributing editor toThe New Republic,a Sunday columnist for the New YorkDaily News,and a frequent panelist onThe Charlie Rose Show.He is the author ofThe All-American Skin Game(which was nominated for a National Book Critics Circle Award) andNotes of a Hanging Judge.For years a jazz critic and staff writer for theVillage Voice,he is Artistic Consultant to Jazz at Lincoln Center. He lives in New York City. From the Hardcover edition.



Foreword: Handling Invisible Powers



Author's Note


Acknowledgments


Introduction: The Yellow Light



A Creative Anarchist



A Face for Radio



Life Lessons



A New Playing Field



Coaching



Program Director: A Job Description



The Disconnect



Paul Drew: On Radio's Creative Tradition, and How We Get It Back



Just Like Mike: Playing to Win



Personality



Buzz and Batt on the Creative Ride



The Bill Tanner Interview: Conducting Creativity



Radio Improvisation: Creativity Is the Real Music of Radio



Branding and Creative Promotion



Putting Time on Your Side



The Future of Radio: Up in the Air?



Jerry Clifton: There Are No Rules



St. Louis: The Magic Is Gone



The Art of Production



Breaking Through to Success



Pass the Knowledge, Please



Good Morning!



New York City - Just Like I Pictured It: Skyscrapers, Legends, and Spirituality



Radio Paradise: A Dream Convention


Bibliography


Index