Experience Economy Work Is Theater and Every Business a Stage

Name: Experience Economy Work Is Theater and Every Business a Stage
Price: 2.78 USD
Availability: InStock
ISBN: 9780875848198

ISBN-10: 0875848192

ISBN-13: 9780875848198

Edition: 1999

Authors: B. Joseph Pine, James H. Gilmore, B. Joseph Pine

List price: $32.95

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Using a range of examples of companies, from AOL to Disney, this book raises the curtain on competitive pricing strategies and reveals that businesses are missing their best opportunity to offer consumers what they really want: an experience.

Book details

List price: $32.95
Copyright year: 1999
Publisher: Harvard Business Review Press
Publication date: 4/1/1999
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.188
Language: English



Preview Step Right Up



Welcome to the Experience Economy



Setting the Stage



The Show Must Go On



Get Your Act Together



Experiencing Less Sacrifice


Intermission A Refreshing Experience



Work Is Theatre



Performing to Form



Now Act Your Part



The Customer Is the Product



Finding Your Role in the World


Encore Exit, Stage Right


Notes


Index


Credits


About the Authors