Experience Economy Work Is Theatre and Every Business a Stage

ISBN-10: 0875848192
ISBN-13: 9780875848198
Edition: 1999
List price: $32.95
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Using a range of examples of companies, from AOL to Disney, this book raises the curtain on competitive pricing strategies and reveals that businesses are missing their best opportunity to offer consumers what they really want: an experience.

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
History of Western Art Online content $4.95 $1.99
Add to cart
Study Briefs
History of World Philosophies Online content $4.95 $1.99
Add to cart
Study Briefs
American History Volume 1 Online content $4.95 $1.99
Add to cart
Study Briefs
History of Western Music Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $32.95
Copyright year: 1999
Publisher: Harvard Business Review Press
Publication date: 4/1/1999
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 1.188
Language: English

Using a range of examples of companies, from AOL to Disney, this book raises the curtain on competitive pricing strategies and reveals that businesses are missing their best opportunity to offer consumers what they really want: an experience.

Preview Step Right Up
Welcome to the Experience Economy
Setting the Stage
The Show Must Go On
Get Your Act Together
Experiencing Less Sacrifice
Intermission A Refreshing Experience
Work Is Theatre
Performing to Form
Now Act Your Part
The Customer Is the Product
Finding Your Role in the World
Encore Exit, Stage Right
Notes
Index
Credits
About the Authors

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×