Serious Play How the World's Best Companies Simulate to Innovate

ISBN-10: 0875848141

ISBN-13: 9780875848143

Edition: 1999

List price: $35.00
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Description: This text argues that the real value in building models derives from the help they offer with troubleshooting and problem solving than from the insights they reveal about the organization itself.

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Book details

List price: $35.00
Copyright year: 1999
Publisher: Harvard Business Review Press
Publication date: 12/10/1999
Binding: Hardcover
Pages: 272
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.232
Language: English

Michael Schrage is a Research Fellow at the Center for Digital Business at MIT Sloan School of Management. A sought-after consultant on business innovation, he is the author of Serious Play: How the World's Best Companies Simulate to Innovate and What Do You Want Your Customers to Become?

Tom Peters, public speaker and author, graduated from Cornell University and received a M.B.A. and Ph.D. from Stanford University. He has also received honorary doctorates from the University of San Francisco and Rhodes College. He was in the U. S. Navy during Vietnam and later served as a senior White House drug abuse advisor (1973-74). He worked for McKinsey & Company from 1974 to 1981. He holds about seventy-five seminars a year and has created and starred in a series of corporate training films. He is the co-author of In Search of Excellence: Lessons from America's Best-Run Companies, which was a New York Times bestseller for three years. This book and subsequent titles have become bestsellers in Europe, Latin America and Asia. Peters contributes to several newspapers and journals, including writing a bimonthly column for Forbes ASAP.

Foreword
Preface
Acknowledgments
Overview
Getting Real
The New Economics of Innovation
A Spreadsheet Way of Knowledge
Model Behavior
Our Models, Ourselves
Productive Waste
Preparing for Surprise
Perils of Pathological Prototyping
S(t)imulating Innovation
S(t)imulating Interventions
Measuring Prototyping Paybacks
Going Meta: Evolution as a Business Practice
User's Guide
Bibliography
Index
About the Author
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