Susan Drakeis the founder and president of Spellbinders, Inc, a 20-year- old marketing and communications firm that provides services to Fortune 500 corporations, including FedEx Corporation, Hilton Hotels Corporation, and Coca-Cola Enterprises. She is also the author of five business books. Colleen Wellsis a 15-year veteran of communications and marketing with Spellbinders, Inc, managing the development of e-tools and other leading edge communications.