Key Concepts for the Fashion Industry

ISBN-10: 0857853651
ISBN-13: 9780857853653
Edition: 2014
List price: $29.95
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Description: Key Concepts for the Fashion Industry is the first concise and accessible overview of fashion theories for students on any fashion course. Providing an easy understanding of the core concepts, from scarcity to conformity, this book offers clear,  More...

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Book details

List price: $29.95
Copyright year: 2014
Publisher: Bloomsbury Academic
Publication date: 10/23/2014
Binding: Paperback
Pages: 152
Size: 6.75" wide x 9.50" long x 0.50" tall
Weight: 0.682
Language: English

Key Concepts for the Fashion Industry is the first concise and accessible overview of fashion theories for students on any fashion course. Providing an easy understanding of the core concepts, from scarcity to conformity, this book offers clear, practical examples and accessible case studies, making complex theory easy to digest.All fashion students need a basic understanding of how a style becomes a fashion and how this spreads or declines, whether they are studying fashion design, merchandising or any other fashion course. Containing student-friendly features such as discussion questions, activities and further reading, this book is essential reading for all students studying across all areas of fashion.

Andrew Reilly is Associate Professor of Apparel Product Design and Merchandising at the University of Hawaii, Manoa.

Kim K. P. Johnson is a Professor in the Retail Merchandising Program at the University of Minnesota.

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