Advertising and Anthropology Ethnographic Practice and Cultural Perspectives

Name: Advertising and Anthropology Ethnographic Practice and Cultural Perspectives
Price: 7.74 USD
Availability: InStock
ISBN: 9780857852021

ISBN-10: 0857852027

ISBN-13: 9780857852021

Edition: 2012

Authors: Timothy de Waal Malefyt, Robert J. Morais

List price: $29.95

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Description:

Examining theory and practice,Advertising and Anthropologyis a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings.The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work,…

Book details

List price: $29.95
Copyright year: 2012
Publisher: Bloomsbury Academic
Publication date: 10/2/2012
Binding: Paperback
Pages: 200
Size: 6.25" wide x 9.00" long x 0.50" tall
Weight: 0.748
Language: English



Acknowledgments


Preface



Introduction



Anthropologists In and Out of Advertising



Toward an Understanding of Advertising Agencies



Advertising Meetings and Client Relationships



Rituals of Creativity in Advertising Agencies



Fieldwork in Advertising Research



Advertising Emotions



Creativity, Person, and Place



Applying Anthropology in Advertising Agencies



Advertising, Automobiles, and the Branding of Luxury



Business Anthropology Beyond Ethnography



Ethics in Advertising



Hybrid Research Methodologies and Business Success



Conclusion



The Future of Advertising Anthropology


Notes


References


Index