Advertising and Anthropology Ethnographic Practice and Cultural Perspectives

ISBN-10: 0857852027

ISBN-13: 9780857852021

Edition: 2012

List price: $29.95 Buy it from $18.05
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Description: Examining theory and practice,Advertising and Anthropologyis a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings.The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropologyis written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

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Book details

List price: $29.95
Copyright year: 2012
Publisher: Bloomsbury Academic
Publication date: 10/2/2012
Binding: Paperback
Pages: 200
Size: 6.25" wide x 9.00" long x 0.50" tall
Weight: 0.748
Language: English

Acknowledgments
Preface
Introduction
Anthropologists In and Out of Advertising
Toward an Understanding of Advertising Agencies
Advertising Meetings and Client Relationships
Rituals of Creativity in Advertising Agencies
Fieldwork in Advertising Research
Advertising Emotions
Creativity, Person, and Place
Applying Anthropology in Advertising Agencies
Advertising, Automobiles, and the Branding of Luxury
Business Anthropology Beyond Ethnography
Ethics in Advertising
Hybrid Research Methodologies and Business Success
Conclusion
The Future of Advertising Anthropology
Notes
References
Index
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