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| About the Author | |
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| Preface | |
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| Acknowledgements | |
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| Introduction | |
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| How to Use this Book | |
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| Overview of Qualitative Research | |
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| Why Do Qualitative Research? | |
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| What is Research? | |
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| Quantitative and Qualitative Research Compared | |
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| Triangulation | |
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| Research in Business and Management | |
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| Rigour and Relevance in Research | |
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| Exercises | |
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| Further Reading | |
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| Fundamental Concepts of Research | |
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| Research Design | |
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| Introduction | |
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| Choosing a Topic | |
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| Theoretical Framework | |
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| A Model of Qualitative Research Design | |
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| Writing a Research Proposal | |
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| Defending a Research Proposal | |
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| Examples of Various Research Designs | |
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| Exercises | |
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| Further Reading | |
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| Philosophical Perspectives | |
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| Underlying Assumptions in Research | |
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| Positivist Research | |
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| Interpretive Research | |
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| Critical Research | |
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| Examples of Various Research Philosophies | |
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| Exercises | |
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| Further Reading | |
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| Ethics | |
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| The Importance of Ethics | |
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| Important Ethical Principles Related to Research | |
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| Exercises | |
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| Further Reading | |
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| Qualitative Research Methods | |
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| Action Research | |
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| Introduction | |
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| Approaches to Action Research | |
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| Critique of Action Research | |
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| Examples of Action Research | |
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| Exercises | |
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| Further Reading | |
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| Case Study Research | |
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| Introduction | |
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| Approaches to Case Study Research | |
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| Critique of Case Study Research | |
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| Examples of Case Study Research | |
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| Exercises | |
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| Further Reading | |
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| Ethnographic Research | |
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| Introduction | |
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| Approaches to Ethnographic Research | |
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| How to Do Ethnographic Research | |
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| Critique of Ethnographic Research | |
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| Examples of Ethnographic Research | |
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| Exercises | |
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| Further Reading | |
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| Grounded Theory | |
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| Introduction | |
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| Approaches to Grounded Theory | |
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| Critique of Grounded Theory | |
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| Examples of Grounded Theory Research | |
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| Exercises | |
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| Further Reading | |
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| Data Collection Techniques | |
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| Interviews | |
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| Introduction | |
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| Types of Interview | |
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| Potential Problems Using Interviews | |
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| A Model of the Interview | |
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| Practical Suggestions for Interviewing | |
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| Examples of Interviews | |
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| Exercises | |
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| Further Reading | |
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| Participant Observation and Fieldwork | |
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| Introduction | |
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| Fieldwork Concepts | |
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| Approaches to Fieldwork | |
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| How to Conduct Fieldwork | |
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| Advantages and Disadvantages of Fieldwork | |
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| Examples of Fieldwork | |
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| Exercises | |
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| Further Reading | |
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| Using Documents | |
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| Introduction | |
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| Types of Documents | |
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| How to Find Documents | |
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| How to Use Documents | |
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| Advantages and Disadvantages of Using Documents | |
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| Examples of Using Documents | |
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| Exercises | |
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| Further Reading | |
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| Analysing Qualitative Data | |
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| Analysing Qualitative Data: An Overview | |
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| Introduction | |
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| Approaches to Analysing Qualitative Data | |
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| Which Qualitative Data Analysis Approach? | |
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| Use of Qualitative Data Analysis Software | |
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| Examples of Analysing Qualitative Data | |
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| Exercises | |
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| Further Reading | |
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| Hermeneutics | |
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| Introduction | |
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| Hermeneutic Concepts | |
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| Types of Hermeneutics | |
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| Using Hermeneutics: An Example | |
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| Critique of Hermeneutics | |
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| Examples of Using Hermeneutics | |
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| Exercises | |
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| Further Reading | |
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| Semiotics | |
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| Introduction | |
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| Semiotic Concepts | |
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| How to Use Semiotics | |
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| Critique of Semiotics | |
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| Examples of Using Semiotics | |
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| Exercises | |
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| Further Reading | |
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| Narrative Analysis | |
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| Introduction | |
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| Approaches to Narrative Analysis | |
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| How to Use Narrative Analysis | |
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| Critique of Narrative Analysis | |
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| Examples of Using Narrative and Metaphor | |
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| Exercises | |
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| Further Reading | |
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| Writing Up and Publishing | |
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| Writing Up | |
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| Introduction | |
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| How to Write Up | |
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| Some Practical Suggestions | |
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| Exercises | |
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| Further Reading | |
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| Getting Published | |
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| Introduction | |
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| Common Mistakes and Pitfalls | |
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| Possible Solutions | |
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| Practical Tips | |
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| Exercises | |
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| Further Reading | |
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| Conclusion | |
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| Qualitative Research in Perspective | |
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| Glossary | |
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| References | |
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| Index | |