Russell Belk is Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. He is past president of the International Association of Marketing and Development, and is a fellow, past president, and Film Festival co-founder in the Association for Consumer Research. He also co-initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference, two key events in qualitative consumer research. He received the Paul D. Converse Award and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research.
Eileen Fischer is Professor Marketing and the Max and Anne Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business. She is past chair of the Entrepreneurship Division of the Academy of Management. Her research interests span entrepreneurship and consumer behavior topics, and she is currently an Associate Editor for both the Journal of Consumer and Journal of Business Venturing.
Cele C. Otnes is Associate Professor of Business Administration at the University of Illinois, Urbana-Champaign. She is the coeditor, with Richard F. Beltramini, of "Gift-Giving: An Interdisciplinary Anthology "(1996), and is also coeditor, with Tina M. Lowrey, of the forthcoming book "Contemporary Consumption Rituals: A Research Anthology" (2003). Elizabeth H. Pleck is Professor of History and of Human and Community Development at the University of Illinois, Urbana-Champaign. She is the author of "Celebrating the Family: Ritual, Consumer Culture and Ethnicity "(2000) and "Domestic Tyranny: The Making of Social Policy against Family Violence from Colonial Times to the Present "(1987).Tina… M. Lowrey (Ph.D., University of Illinois) is Professor of Marketing at the University of Texas at San Antonio. Her research investigates the impact of various psycholinguistic factors, particularly syntax and phonetic symbolism on advertising recall and persuasiveness. Her work has appeared in such journals as "Journal of Consumer Research," "Journal of Consumer Psychology," and "Journal of Advertising."