Corporate Communication A Guide to Theory and Practice

Name: Corporate Communication A Guide to Theory and Practice
Availability: OutOfStock
ISBN: 9780857022431

ISBN-10: 0857022431

ISBN-13: 9780857022431

Edition: 3rd 2011

Authors: Joep P. Cornelissen

List price: $35.99

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Description:

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.New to the Third Edition:- New chapters on strategic planning and campaign management, research and measurement and CSR and community relations- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding- Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.- New and up-to-date international case studies, including new full-length…

Book details

List price: $35.99
Edition: 3rd
Copyright year: 2011
Publisher: SAGE Publications, Limited
Publication date: 3/18/2011
Binding: Paperback
Pages: 296
Size: 6.69" wide x 9.53" long x 0.63" tall
Weight: 1.100
Language: English




Introduction to Corporate Communication


Defining Corporate Communication


Introduction


Scope and Definitions


Chapter Summary


Corporate Communication in Contemporary Organizations


Introduction


Historical Background


Integrated Communication


Drivers for Integrated Communication


Organizing Communication


Chapter Summary



Conceptual Foundations


Stakeholder Management and Communication


Introduction


Stakeholder Management


The Nature of Stakes and Stakeholders


Stakeholder Communication


Stakeholder Engagement and Collaboration


Chapter Summary


Corporate Identity, Corporate Branding and Corporate Reputation


Introduction


Corporate Identity, Image and Reputation


Corporate Branding


Aligning Identity, Image and Reputation


Chapter summary



Corporate Communication in Practice


Communication Strategy


Introduction


The Process of Communication Strategy


The Content of Communication Strategy


Chapter Summary


Strategic Planning and Campaign Management


Introduction


Planning and Executing Programs and Campaigns


Theories on Effective Messages and Persuasion


Chapter summary


Research and Measurement


Introduction


Research and Evaluation


Measuring Corporate Reputation


Measuring Corporate Identity


Chapter Summary



Specialist Areas in Corporate Communication


Media Relations


Introduction


Journalism and News Organizations


News and Corporate Reputation


Framing News Stories


The New Media Landscape


Chapter Summary


Internal Communication


Introduction


Defining Internal Communication


Internal Communication and Organizational Identification


Voice, Silence and Stimulating Employee Participation


Social Media and Communities of Practice


Chapter summary


Issues Management and Public Affairs


Introduction


Defining Issues


Managing Issues


Influencing Public Policy


Chapter Summary


Crisis Communication


Introduction


Preparation for Crises


Communication About a Crisis


Chapter summary



New Developments in Corporate Communication


Leadership and Change Communication


Introduction


Defining Leadership and Change


Communicating During a Change


Effective Leadership Communication


Chapter Summary


Corporate Social Responsibility and Community Relations


Introduction


Defining Corporate Social Responsibility


Communicating About Corporate Social Responsibility


Community Involvement Programmes


Chapter summary