Sales Promotion Essentials The 10 Basic Sales Promotion Techniques... and How to Use Them

ISBN-10: 0844233552
ISBN-13: 9780844233550
Edition: 3rd 1998 (Revised)
List price: $19.95
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Description: This new third edition of Sales Promotion Essentials explains the advantages and disadvantages of coupons, special packs, refunds and rebates, premiums, price-offs and special events.

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Book details

List price: $19.95
Edition: 3rd
Copyright year: 1998
Publisher: McGraw-Hill Companies, The
Publication date: 2/11/1998
Binding: Paperback
Pages: 240
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.320
Language: English

This new third edition of Sales Promotion Essentials explains the advantages and disadvantages of coupons, special packs, refunds and rebates, premiums, price-offs and special events.

Sales Promotion: Introduction and Current Trends
Planning Sales Promotion Programs
Selecting the Appropriate Promotional Tools
Coupons
Special Packs
Continuity Programs
Refunds
Sweepstakes and Contests
Through-the-Mail Premiums
Sampling Programs
Cause-Related Promotions
Price Discounts
Trade Deals
Table of Contents provided by Publisher. All Rights Reserved.

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