Bruce King s recognized internationally as one of the world's top sales and motivational coaches. He is a Fellow of The Institute of Sales & Marketing Management, a Fellow of the Institute of Directors, the UK's most prestigious business organization, and a Member of The Professional Speakers Association.In the past fifteen years, and since the publication of his first book by the BBC, Bruce has divided his time equally between presenting his #145;How To Double Your Sales' program and keynote speeches to audiences at conferences, seminars and workshops in the UK, Sweden, Norway, South Africa and conducting in-house sales training workshops for organizations in these and other countries. In… the United Kingdom, he has been hired by The Institute of Directors (IOD) to present the How To Double Your Sales conference every year for the last 14 years. It is the IOD's best selling conference and is attended by one hundred and fifty to two hundred of the UK's top sales directors.The organizations Bruce has consulted to, or whose personnel have attended his presentations include Bank One (now J. P. Morgan), Barclays Bank, Lloyds Bank, Credit Suisse, UFB Humberclyde, American Express, First Chicago Bank, SBC Warburg Dillon Read, ITN (Independent Television News), Merrill Lynch, Durlacher, Morgan Grenfell et al as well as a multitude of smaller organizations, small business owners and self employed salespeople.