Yield Management Strategies for the Service Industries

Name: Yield Management Strategies for the Service Industries
Price: 2.75 USD
Availability: InStock
ISBN: 9780826448255

ISBN-10: 0826448259

ISBN-13: 9780826448255

Edition: 2nd 2001

Authors: Anthony Ingold, Una McMahon, Ian Yeoman

List price: $51.95

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Description:

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Book details

List price: $51.95
Edition: 2nd
Copyright year: 2001
Publisher: Cengage Learning
Publication date: 2/15/2001
Binding: Paperback
Pages: 368
Size: 6.57" wide x 9.37" long x 0.98" tall
Weight: 1.430
Language: English



Introduction



The Principle of Yield Management



A Strategic Approach to Yield Management



Economic Theory of Pricing for the Hospitality and Tourism Industry



Legal Aspects



Quantitative Aspects of Yield Management



Models of Yield Management



Perspectives on Pricing Decision in the Inclusive Holiday Industry



Defining Yield Management and Measuring Its Impact on Hotel Performance



MERLIN: Model to Evaluate Revenue and Loadings for Intercity



Decision-Making



Decision-Making



Productivity and Yield Management



Computerized Yield Management Systems: Lessons from the Airline Industry



Revenue Management over the Internet: A Study of the Irish Hotel Industry



The Use of Marketing Information Systems and Yield Management in the Hospitality Industry



Service Sector Industries



Yield Management and the Airline Industry



Yield Management in Budget Airlines



Revenue Management in Scottish Visitor Attractions



Yield Management Practices



Application of Yield Management to the Hotel Industry



Yield Management and the Restaurant Industry



Capacity Management in the Cruise Industry



Capacity Management in the Football Industry



Conference Sector Capacity Management