Yield Management Strategies for the Service Industries

ISBN-10: 0826448259

ISBN-13: 9780826448255

Edition: 2nd 2001

List price: $51.95
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Description:

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
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Book details

List price: $51.95
Edition: 2nd
Copyright year: 2001
Publisher: Cengage Learning
Publication date: 2/15/2001
Binding: Paperback
Pages: 368
Size: 10.00" wide x 6.75" long x 1.25" tall
Weight: 1.430
Language: English

Introduction
The Principle of Yield Management
A Strategic Approach to Yield Management
Economic Theory of Pricing for the Hospitality and Tourism Industry
Legal Aspects
Quantitative Aspects of Yield Management
Models of Yield Management
Perspectives on Pricing Decision in the Inclusive Holiday Industry
Defining Yield Management and Measuring Its Impact on Hotel Performance
MERLIN: Model to Evaluate Revenue and Loadings for Intercity
Decision-Making
Decision-Making
Productivity and Yield Management
Computerized Yield Management Systems: Lessons from the Airline Industry
Revenue Management over the Internet: A Study of the Irish Hotel Industry
The Use of Marketing Information Systems and Yield Management in the Hospitality Industry
Service Sector Industries
Yield Management and the Airline Industry
Yield Management in Budget Airlines
Revenue Management in Scottish Visitor Attractions
Yield Management Practices
Application of Yield Management to the Hotel Industry
Yield Management and the Restaurant Industry
Capacity Management in the Cruise Industry
Capacity Management in the Football Industry
Conference Sector Capacity Management
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