Economics and Financing of Media Companies Second Edition

Name: Economics and Financing of Media Companies Second Edition
Price: 19.86 USD
Availability: InStock
ISBN: 9780823232574

ISBN-10: 0823232573

ISBN-13: 9780823232574

Edition: 2nd 2011

Authors: Robert G. Picard

List price: $39.00

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Description:

In this updated and expanded edition of the acclaimed "Economics and Financing of Media Companies," leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and…

Book details

List price: $39.00
Edition: 2nd
Copyright year: 2011
Publisher: Fordham University Press
Publication date: 5/24/2011
Binding: Paperback
Pages: 286
Size: 5.98" wide x 9.02" long x 0.59" tall
Weight: 0.858
Language: English

Robert G. Picard is Director of Research at the Reuters Institute in the Department of Politics and International Relations at University of Oxford, a research fellow at Green Templeton College (Oxford), and a fellow of the Royal Society of Arts and Hamrin Professor of Media Economics at Jonkoping International Business School, Sweden. A specialist in media economics and policy, he is the author and editor of 27 books, including Value Creation and the Future of News Organizations, The Economics and Financing of Media Companies, Media Clusters: Spatial Agglomeration and Content Capabilities, The Internet and the Mass Media, and Media Firms: Structure, Operations, and Performance. He has been…



Preface



Media Firms as Economic and Business Entities



Business Models, Workflows, and Value Chains in Media Firms



Distribution and Retail Sales of Media



Economic Forces Affecting Media



The Influence of the General Economy on Media



Audiences and Consumers



Media, Advertisers, and Advertising



Competition in Media Markets



Concepts in Media Financing and Financial Management



Capital Markets and Media Firms



The Development of Large Media Companies



Trade and Globalization in Media Products and Services



Indicators of Financial and Economic Health of Media Firms


Glossary


Index