Economics and Financing of Media Companies

ISBN-10: 0823232573
ISBN-13: 9780823232574
Edition: 2nd 2011
Authors: Robert G. Picard
List price: $35.00
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Description: In this updated and expanded edition of the acclaimed "Economics and Financing of Media Companies," leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media  More...

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Book details

List price: $35.00
Edition: 2nd
Copyright year: 2011
Publisher: Fordham University Press
Publication date: 6/1/2011
Binding: Paperback
Pages: 286
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.858
Language: English

In this updated and expanded edition of the acclaimed "Economics and Financing of Media Companies," leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

Robert G. Picard is Director of Research at the Reuters Institute in the Department of Politics and International Relations at University of Oxford, a research fellow at Green Templeton College (Oxford), and a fellow of the Royal Society of Arts and Hamrin Professor of Media Economics at Jonkoping International Business School, Sweden. A specialist in media economics and policy, he is the author and editor of 27 books, including Value Creation and the Future of News Organizations, The Economics and Financing of Media Companies, Media Clusters: Spatial Agglomeration and Content Capabilities, The Internet and the Mass Media, and Media Firms: Structure, Operations, and Performance. He has been editor of the Journal of Media Business Studies and The Journal of Media Economics.

Preface
Media Firms as Economic and Business Entities
Business Models, Workflows, and Value Chains in Media Firms
Distribution and Retail Sales of Media
Economic Forces Affecting Media
The Influence of the General Economy on Media
Audiences and Consumers
Media, Advertisers, and Advertising
Competition in Media Markets
Concepts in Media Financing and Financial Management
Capital Markets and Media Firms
The Development of Large Media Companies
Trade and Globalization in Media Products and Services
Indicators of Financial and Economic Health of Media Firms
Glossary
Index

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