How to Run a Theater A Witty, Practical and Fun Guide to Arts Management

ISBN-10: 0823083136
ISBN-13: 9780823083138
Edition: 2004
Authors: Jim Volz
List price: $24.95
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Description: The definitive arts management guide, this book is written with tremendousnsight and humour and packed with dozens of lists, such as 22 Wonderful Wayso Improve Your Life in the Theater and 20 Distractions that Eroderoductivity. It provides  More...

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Book details

List price: $24.95
Copyright year: 2004
Publisher: Watson-Guptill Publications, Incorporated
Publication date: 7/1/2004
Binding: Paperback
Pages: 208
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.990
Language: English

The definitive arts management guide, this book is written with tremendousnsight and humour and packed with dozens of lists, such as 22 Wonderful Wayso Improve Your Life in the Theater and 20 Distractions that Eroderoductivity. It provides information on improving an organization byuilding audiences, bolstering fundraising, and tightening finances. Alsoovered are tips for solidifying relationships with boards, volunteers,ommunities, and colleagues. It's all here, from managing one's own life,orking with a board of trustees, and managing a team, to negotiating,undraising, marketing, and financial management. This resource will appealo all those who work in arts management, from novices to veteran middleanagers and executive directors.

JIM VOLZ has produced over 100 professional productions and published more than 100 articles and three books. He is a theater critic/columnist for Back Stage Magazine, editor of the Shakespeare publication, quarto, and a Professor at California State University, Fullerton. He is a Ph.D. graduate from the University of Colorado, Boulder, and former Managing Director of the Alabama Shakespeare Festival.

Acknowledgments
Preface
Life Management and the Arts
Understanding Human Behavior Is the Key to Successful Arts Administration
Communication
Understanding and Empathy
Strategic Time and Life Management for Savvy Arts Executives
Tools for Time Management
Ten Timely Tips for Savvy Arts Administrators
Twenty Terrible Distractions that Erode Productivity
Thirty Wonderful Ways to Seize Control of Your Own Life
Producers, Artistic Directors & Managing Directors: Executive Staff Strategic Planning
The Artistic Vision & Producing in America's Nonprofit Theatres
An Introduction to America's Nonprofit Theatre Movement
Artistic Visioning, the Artistic Director & the Artistic Team
The Managing Director
The Artistic Director-Managing Director Partnership
Sample Organizational Chart for Nonprofit Theatres
A Sampling of Mission Statements from Select American Theatre Institutions
A Suggested Arts Planning Schedule
Brainstorming & Strategic Vision
Twelve Timely Tips for Taking Charge & Endearing Your Theatre to Your Community
Fifteen Fabulous Ways to Infuriate Your Community
Season Selection: Savvy Strategies, Sick Tales & Sad Stories
Introduction
Advice to Arts Leaders Everywhere: Twenty-one Wonderful Ways to Improve Your Life in the Theatre
In Our Own Words: Seventeen Notes Actors Would Like to Offer Artistic Directors
Creating Ownership: Strategic Tricks of the Trade
Introduction
Board of Trustee Management and the Arts
The Role of the Nonprofit Arts Board of Trustees
Board of Trustee and Executive Staff Relations
Introduction
General Tips on Board of Trustee-Executive Staff Relations
Board Meeting Planning
Organization of the Agenda
Distribution of Board Meeting Minutes
Season Planning, Budget Preparations & Board Communications
Introduction
Season Selection and Budget Planning
Fundraising Planning & Board Communications
A Sample "Talking Points" Outline for Recruiting New Board Members
Soothing Souls, Funding Dreams & Saving Theatres: National Theatre Leaders Speak Out on Building America's Nonprofit Boards
Who Should Be on a Theatre Board?
What Is the Right Size for a Nonprofit Theatre Board of Trustees?
How Do You Keep a Board of Trustees Focused on the Theatre's Needs?
Sample Board Meeting Agenda
In Conclusion
Is It Lonely at the Top? Give Yourself a Grade for Board-Staff Communications
Board of Trustees: Institutional Audit Questionnaire
Introduction
Board-Staff Relations
Budgeting, Finance & Season Planning
Fundraising
Marketing & General
Volunteers: A Perspective
Guidelines for the Recruitment and Nurturing of All Volunteers
Strategic Planning for the Arts
Strategic Planning for Successful Theatre Operations
The ABC's of Strategic Planning
SWOT Analysis Grid
Personnel Management & Human Resources
Company Management
Introduction
Important Advice
Key Personnel for Most Nonprofit Theatres
The Company Handbook
Areas for Company Handbook Consideration
Managing People: A Day-to-Day Checklist
Supervisory Skills, Secrets & Debatable Sins
When Great Minds Gather: Running a Productive Meeting
Communications Basics: Memos, E-mails & Letters
Building Character & Careers: Theatre Personnel Development
Human Resources: The Good, the Bad & the Ugly
Hiring
Sample Interview Questions
Orientation & Training
Promotion & Retention
Termination
Negotiating Tips for Arts Managers
Motivational Points to Consider
The Bottom Line & Golden Rules
The Negotiation Tip Sheet
Ethics & the Arts: Making a Commitment to Human Dignity
Introduction
Too Busy for Ethics
Taking a Stance: Codes of Ethics, Human Dignity & Sexual Harassment in Arts & Education Associations
Individual Theatre Policies
Summary
Fundraising for the Arts: Basic Strategies for the 21st Century
Introduction to Fundraising
Fundraising Can Be Fun
Fundraising Can Be Poignant
Fundraising Keeps Institutions Alive
Fundraising by Any Other Name
Marketing-based Fundraising Is Here to Stay
Start in Your Own Backyard
How to Recruit a Board of Trustees That Understands Fundraising Responsibilities
Introduction
Key Concepts Related to Fundraising Leadership
Creating Enthusiasm
Establishing a Sense of Urgency
Define Your Mission
Establishing a Case Statement
Determining Feasibility
Clear Public Communications
Setting Goals
Timing
Staff Support
Budget
Orienting Fundraisers
Developing Prospects and Suspects
Solidifying the Prospective Donor List
Matching Fundraisers to Prospective Donors
Cultivating Prospective Donors
The Ask and Follow-Up
Ongoing Cultivation
Renewing Contributions
Basic Fundraising Vehicles
Annual Campaign
Planned Giving
Capital Campaigns
Endowment Campaigns
Fundraisers
Fundraising Theories
Introduction
Fundraising Myths
Common Fundraising Mistakes
A Sample Executive Outline of a Strategic Fundraising Plan
Fundraising Objectives, Targets & Goals
Marketing the Arts in the 21st Century
Introduction
Overview
Basic Arts Marketing Terms
Press & Media
Helpful Media Hints
Job Descriptions
Director of Marketing
Director of Audience Development
Director of Publications
Director of Press and Public Relations
Sales Manager
Group Sales Manager
Telemarketing Manager
Box Office Manager
Director of Education
Image-building and Strategic-planning Notes
Nuts-and-bolts Staff Communications & Relations Tips
Income & Image Strategy Basics
Marketing on a Limited Budget
Two Audience Development Tools for Strategic Planning and Goal Setting
Outline for Strategic Planning and Nuts-and-Bolts Marketing
Budgeting & Financial Management
Budget Basics: A to Z
Summary of Standard Theatre Financial Terminology & Processes
Introduction
Terminology: A to Z
Sample Business Office Procedures
Purchase Orders
Cash Receipts
Cash Disbursements
Bookkeeping
Annual Audit
Business Office Flow Chart
Financial Worksheet for Theatre Budget Planning
Sample Comparative Budget Analysis of Expenses
Surviving in a Competitive Field
Trippingly on the Tongue: A Guide to Speaking the Speech (or Public Speaking)
If You Are in the Theatre You Are Expected to Know How to Speak
Content and Form
Speaking the Speech Tips
Tips for Stress Reduction: Staying Fit for Life
Introduction
Stress Reduction Tip Sheet
Five Tips for Starting a New Job
Fourteen Artistic Networking Survival Skills for Theatre Professionals Young and Old
Introduction
An Abbreviated Directory of Related Labor Unions, Guilds, Theatre Contracts & Associations
America's Nonprofit Professional Theatres: An Overview of Four Nationwide Organizations
Theatre Communications Group (TCG)
League of Resident Theatres (LORT)
Institute of Outdoor Drama (IOD)
Shakespeare Theatre Association of America (STAA)
A Final Note
Bibliography
Index
About the Author

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