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This Business of Concert Promotion and Touring A Practical Guide to Creating, Selling, Organizing, and Staging Concerts

ISBN-10: 0823076873
ISBN-13: 9780823076871
Edition: N/A
List price: $24.95 Buy it from $11.98
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Description: Concerts are part art, part party--and a big part business.This Business of Concert Promotion and Touringis the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the  More...

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Book details

List price: $24.95
Publisher: Potter/TenSpeed/Harmony
Publication date: 10/2/2007
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.342
Language: English

Concerts are part art, part party--and a big part business.This Business of Concert Promotion and Touringis the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour mana

Roy Waddellis Senior Writer, Touring, forBillboardmagazine. His weekly column, On the Road, keeps him in regular touch with agents, promoters, artist managers, business and venue managers, ticketing agencies, and everyone else associated with this business of concerts. He lives in Hendersonville, TN. Richard D. Barnet, a professor in the Department of Recording Industry at Middle Tennessee State University, is co-author ofControversies of the Music Industry. He lives in Nashville, TN. Jake Berry, co-owner of Production Alliance, has worked in production management of tours by Tina Turner, the Rolling Stones, Madonna, AC/DC, Metallica, and Motley Crue. He lives in Scottsdale, AZ.

The Opening Act
Creating the Show: The Artist's Team
Key Representatives for Touring Artists
Entertainment Attorney
Artist Manager
Booking Agents
Three More Key Representatives
Making Money on the Road
Ticket Pricing
Merchandising
Tour Sponsorship
Label Support
Why, When, and Where to Tour
Why to Tour
When to Tour
Where to Tour
Budgeting the Tour
Projecting Income
Setting Up Boundaries for Expenses
Designing the Production
Stage Set
Lighting
Sound
Developing the Performance
Performance Development
Rehearsals
The Show
Finalizing the Production
The Production Manager's Staff
The Role of Production Technicians
The Production Departments Typically Involved in Tours
Rehearsals for the Tour
The Equipment Manifest
The Production Rider
The Crew for the U2 "Vertigo" Tour
Launching the Tour
Travel, Lodging, and Transportation
Security, Insurance, Catering, and Publicity
Selling the Show: Creating the Deal
Types of Talent Buyers
Hard Ticket Talent Buyers
Large Venue Buyers
Fairs, Festivals, and Casino Buyers
Private Date Buyers
Getting Paid
The Flat Guarantee
The Backend Deal
The Bonus
Negotiating Fee Reductions
Performance Agreements
Negotiating the Basic Terms of the Performance Agreement
Drafting the Essential Terms of the Performance Agreement
Additional Terms
Talent Buyer Additions and Modifications
Riders
Breach of Contract
Organizing the Show: What to Expect from a Concert Promoter
Insurance, Licenses, and Permits
Insurance
Licenses and Permits
Budgeting the Show
Identifying and Estimating Expenses
Projecting the Show's Income
Making the Budget-Based Decision
Promoting the Event
The Basics of Concert Promotion
Small Venue Promotions
Large Venue Promotions
National and International Promoters
Ticketing the Show
Concert Ticketing from the 1970s to Today
The Business of Ticketing
Collecting, Controlling, and Using Ticketing Data
The Secondary Market, Dynamic Pricing, and Presales
Staging the Show: Event Production
Venue Operations and Services
Venue Personnel and Operations
Venue Revenue Streams
Day of Show
The Tour Manager
The Venue Operations Manager
The Support Act
The Tour Producer
The Concert Promoter
The Tour Caterer
The Security Staff
The Production Manager
The Stage Manager
The Stage Carpenters
The Riggers
The Audio Team
The Lighting Director
The Local Stage Crew
Index

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