Type and Typography

ISBN-10: 0823055280
ISBN-13: 9780823055289
Edition: 2nd 2005 (Revised)
List price: $29.95
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Book details

List price: $29.95
Edition: 2nd
Copyright year: 2005
Publisher: Watson-Guptill Publications, Incorporated
Publication date: 10/1/2005
Binding: Paperback
Pages: 240
Size: 8.75" wide x 10.50" long x 0.75" tall
Weight: 2.244
Language: English

Phil Baines, a senior lecturer at Central Saint Martins College of Art and Design, is a well-known graphic designer. His books include Type & Typography.

Definition
Introduction: What is typography?
Function
Language: the spoken system
Other voices
Language: the written system
Grammar
The lexicon
Communication theories
Form
Towards a 26-letter alphabet
Towards upper- and lower-case letters
Classifying and describing typefaces
Manufacture & design
Type is not lettering
Hand punchcutting and movable metal type
Mechanical punchcutting and composition of metal type
Phototypesetting
Beyond the physical: digital typesetting
Designing type today
Structure
Approaches to design
Designing with type in two dimensions
From the ten elements to unified design
Typography in time: film and new media
Conventions
The styling of details within text
Glossary
Further reading
Timechart of type designers
Keyboard mapping for Macintosh
Keyboard mapping for PC
Who's who of designers mentioned in this book
ISO paper sizes
Index
Picture credits & acknowledgements

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