Type and Typography

Name: Type and Typography
Price: 9.89 USD
Availability: InStock
ISBN: 9780823055289

ISBN-10: 0823055280

ISBN-13: 9780823055289

Edition: 2nd 2005 (Revised)

Authors: Phil Baines, Andrew Haslam

List price: $29.95

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Book details

List price: $29.95
Edition: 2nd
Copyright year: 2005
Publisher: Watson-Guptill Publications, Incorporated
Publication date: 10/1/2005
Binding: Paperback
Pages: 240
Size: 8.75" wide x 10.50" long x 0.75" tall
Weight: 2.244
Language: English

Phil Baines, a senior lecturer at Central Saint Martins College of Art and Design, is a well-known graphic designer. His books include Type & Typography.




Definition


Introduction: What is typography?



Function


Language: the spoken system


Other voices


Language: the written system


Grammar


The lexicon


Communication theories



Form


Towards a 26-letter alphabet


Towards upper- and lower-case letters


Classifying and describing typefaces



Manufacture & design


Type is not lettering


Hand punchcutting and movable metal type


Mechanical punchcutting and composition of metal type


Phototypesetting


Beyond the physical: digital typesetting


Designing type today



Structure


Approaches to design


Designing with type in two dimensions


From the ten elements to unified design


Typography in time: film and new media



Conventions


The styling of details within text


Glossary


Further reading


Timechart of type designers



Keyboard mapping for Macintosh



Keyboard mapping for PC



Who's who of designers mentioned in this book



ISO paper sizes


Index


Picture credits & acknowledgements