Pretty Modern Beauty, Sex, and Plastic Surgery in Brazil

ISBN-10: 0822348012
ISBN-13: 9780822348016
Edition: 2011
List price: $20.99 Buy it from $14.19
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Description: Pretty Modernis a riveting account of Brazil's emergence as a global leader in plastic surgery. Intrigued by a Carnival parade that mysteriously paid homage to a Rio de Janeiro plastic surgeon, anthropologist Alexander Edmonds conducted research  More...

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Book details

List price: $20.99
Copyright year: 2011
Publisher: Duke University Press
Publication date: 12/13/2010
Binding: Paperback
Pages: 312
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.276
Language: English

Pretty Modernis a riveting account of Brazil's emergence as a global leader in plastic surgery. Intrigued by a Carnival parade that mysteriously paid homage to a Rio de Janeiro plastic surgeon, anthropologist Alexander Edmonds conducted research that took him from Ipanema socialite circles to glitzy telenovela studios to the packed waiting rooms of public hospitals offering free cosmetic surgery. The result is provocative exploration of the erotic, commercial, and intimate aspects of beauty in a nation with extremes of wealth and poverty and a reputation for natural sensuality. Drawing on conversations with maids and their elite mistresses, divorced housewives, black celebrities, and favela residents aspiring to be fashion models, he analyzes what sexual desirability means and does for women in different social positions. Edmonds argues that beauty is a distinct realm of modern experience that does not simply reflect other inequalities. It mimics the ambiguous emancipatory potential of capital, challenging traditional hierarchies while luring consumers into a sexual culture that reduces the body to the brute biological criteria of attractiveness. Richly illustrated with colour photographs,Pretty Modernoffers a fresh theoretical perspective on the significance of female beauty in consumer capitalism.

Illustrations
Introduction. In the Universe of Beauty
The Self-Esteem in Each Ego awakens
The Siliconadas
The Philosopher of Pl�stica
Without Tits There Is No Paradise
A Brief History of Self-Esteem
Hospital School
The Right to Beauty
Aesthetic Health
Beautiful People
Preta
Magnificent Miscegenation
The National Passion
Nanci's Rhinoplasty
My Black Is My Brand
Role Models
The Economy of Appearances
Engineering, the Erotic
Creating and Modeling Nature
Aesthetic Medicine and Motherhood
The Vanity of Maids
Lens of Dreams
I Love Myself
Conclusion
Acknowledgments
Notes
References
Index

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