Modern Girl Around the World Consumption, Modernity, and Globalization

ISBN-10: 0822343053
ISBN-13: 9780822343059
Edition: 2008
List price: $29.95 Buy it from $20.07
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Description: During the 1920s and 1930s, in cities from Beijing to Bombay, Tokyo to Berlin, Johannesburg to New York, the Modern Girl made her sometimes flashy, always fashionable appearance in city streets and cafes, in films, advertisements, and illustrated  More...

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Book details

List price: $29.95
Copyright year: 2008
Publisher: Duke University Press
Publication date: 12/24/2008
Binding: Paperback
Pages: 448
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.650
Language: English

During the 1920s and 1930s, in cities from Beijing to Bombay, Tokyo to Berlin, Johannesburg to New York, the Modern Girl made her sometimes flashy, always fashionable appearance in city streets and cafes, in films, advertisements, and illustrated magazines. Modern Girls smoked cigarettes; they wore high heels and sexy clothes. They applied lipstick and face creams and other cosmetics. Adorned in provocative attire, in hot pursuit of romantic love, Modern Girls appeared on the surface to disregard prescribed roles of dutiful daughter, wife, and mother. Contemporaries debated whether the Modern Girl was looking for sexual, economic, or political emancipation, or whether she was little more than an image, a hollow product of the emerging global commodity culture. The contributors to this collection track the Modern Girl as she emerged as a global phenomenon during the 1920s and 1930s.Scholars of history, women's studies, English, cultural studies, and area studies follow the Modern Girl around the world, analyzing her manifestations in Germany, Australia, China, Japan, France, India, the United States, Russia, and South Africa. Along the way, they demonstrate how the economic structures and cultural flows that shaped a particular form of modern femininity crossed national and imperial boundaries. At the same time, they highlight the gendered dynamics of interwar processes of racial formation, showing how images of the Modern Girl were used to shore up or critique racial formations. The volume concludes with commentaries by Kathy Peiss, Miriam Silverberg, and Timothy Burke.Contributors: Davarian L. Baldwin; Tani E. Barlow; Timothy Burke; Liz Conor; Madeleine Y. Dong; Anne E. Gorsuch; Ruri Ito; Kathy Peiss; Uta G. Poiger; Priti Ramamurthy; Mary Louise Roberts; Barbara Sato; Miriam Silverberg; Lynn M. Thomas; Alys Eve Weinbaum

Acknowledgments
The Modern Girl as Heuristic Device: Collaboration, Connective Comparison, Multidirectional Citation
The Modern Girl Around the World: Cosmetics Advertising and the Politics of Race and Style
From the Washtub to the World: Madam C. J. Walker and the "Re-creation" of Race Womanhood, 1900-1935
Making the Modern Girl French: From New Woman to Eclaireuse
The Modern Girl and Racial Respectability in 1930s South Africa
Racial Masquerade: Consumption and Contestation of American Modernity
All-Consuming Nationalism: The Indian Modern Girl in the 1920s and 1930s
The Dance Class or the Working Class: The Soviet Modern Girl
Who Is Afraid of the Chinese Modern Girl?
"Blackfella Missus Too Much Proud": Techniques of Appearing, Femininity, and Race in Australian Modernity
The "Modern Girl" Question in the Periphery of Empire: Colonial Modernity and Mobility among Okinawan Women in the 1920s and 1930s
Contesting Consumerisms in Mass Women's Magazines
Buying In: Advertising and the Sexy Modern Girl Icon in Shanghai in the 1920s and 1930s
Fantasies of Universality? Neue Frauen, Race, and Nation in Weimar and Nazi Germany
Concluding Commentaries
Girls Lean Back Everywhere
After the Grand Tour: The Modern Girl, the New Woman, and the Colonial Maiden
The Modern Girl and Commodity Culture
Bibliography
Contributors
Index

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