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Rethinking Disney Private Control, Public Dimensions

ISBN-10: 0819567906
ISBN-13: 9780819567901
Edition: 2005
List price: $28.95
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Description: In recent years, the Walt Disney Company has grown far beyond its beginnings in animated films and theme parks to become a major multinational corporation with global reach. As the company's activities have grown more complex and its influence more  More...

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Book details

List price: $28.95
Copyright year: 2005
Publisher: Wesleyan University Press
Publication date: 11/14/2005
Binding: Paperback
Pages: 360
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.188
Language: English

In recent years, the Walt Disney Company has grown far beyond its beginnings in animated films and theme parks to become a major multinational corporation with global reach. As the company's activities have grown more complex and its influence more ubiquitous, both its internal practices and its attempts to control its now global public environment have generated conflicts that contradict the classic Disney publicity image. The 11 wide-ranging, interdisciplinary essays in this collection cover topics including Animal Kingdom; Gay Days at the theme parks; Disney's connection to sweatshops; commodification of The Lion King on Broadway; the transformation of Winnie the Pooh; Disney's experience in urban planning in Times Square and Celebration, Florida; and Disney's America. A comprehensive introduction contextualizes the essays and relates them to earlier Disney studies. CONTRIBUTORS include Lee Artz, Sean Griffin, Dick Hebdige, Radha Jhappan, Daiva Stasiulis, and Susan Willis.

MIKE BUDD is Professor of Communication at Florida Atlantic University, co-author of Consuming Environments (1999) and editor of The Cabinet of Dr. Caligari (1990). MAX KIRSCH is Associate Professor of Anthropology at Florida Atlantic University, and UNESCO Chair of Human and Cultural Rights. He is the author of In the Wake of the Giant (1998) and Queer Theory and Social Change (2000).

Preface
Introduction: Private Disney, Public Disney
Alternative Histories
Dis-Gnosis: Disney and the Re-Tooling of Knowledge, Art, Culture, Life Etcetera
Disney's Bestiary
Capitalism, Commodification, Globalization
Monarchs, Monsters and Multiculturalism: Disney's Menu for Global Hierarchy
The Lion King, Mimesis, and Disney's Magical Capitalism
Hierarchies: Race, Class, Gender, Sexuality
Curiouser and Curiouser: Gay Days at the Disney Theme Parks
Anglophilia and the Discreet Charm of the English Voice in Disney's Pocahontas Films
Representation, Simulation, Appropriation
Everybody Wants a Piece of Pooh: Winnie, from Adaptation to Market Saturation
Truer than Life: Disney's Animal Kingdom
Urban Planning and Themed Environments
Saying No to Disney: Disney's Demise in Four American Cities
Synergy City: How Times Square and Celebration are Integrated into Disney's Marketing Cycle
Disneyfication, the Stadium, and the Politics of Ambiance
Contributors
Index

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