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Portfolios that Sell Professional Techniques for Presenting and Marketing Your Photographs

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ISBN-10: 0817455434

ISBN-13: 9780817455439

Edition: 2003

Authors: Selina Oppenheim

List price: $29.95
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Description:

Selina Oppenheim reveals how to create a portfolio that will get attention from potential clients in this practical guide that demonstrates how today's commercial photographer can communicate expertise, experience and creative vision clearly and intelligently through a well-executed portfolio.
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Book details

List price: $29.95
Copyright year: 2003
Publisher: Watson-Guptill Publications, Incorporated
Publication date: 6/1/2003
Binding: Paperback
Pages: 144
Size: 8.75" wide x 11.25" long x 0.25" tall
Weight: 1.430
Language: English

Selina Oppenheimwas one of the first consultants for visual professionals in the country, consulting with photographers, graphic designers, and illustrators for over 20 years. She is president of Port Authority, a Boston area–based marketing firm committed to creating strategic programs that enable clients to build businesses around their individual, creative, and financial goals. She lives in Boxborough, MA.

Preface
Introduction
Developing Your Visual Integrity
Working Your Portfolio
The Habits of Today's Buyers
Market a Single Vision
A Portfolio Exercise: Learn by Seeing
Elaine Brown on Vision
Creating a Positioning Statement
How to Write a Positioning Statement
A Portfolio Exercise: Create Test Images
Using Your Images as a Guide
Market Application: Know What the Market is Buying
Editorial
Advertising
Corporate Photography
Secondary Markets
A Portfolio Exercise: Investigate Your Market
Editing Existing Images
Apply Your Positioning Statement
A Portfolio Exercise: Assess Existing Images
Determine How Many Images to Add
Two Industry Voices
Creating New Images
Rounding Out Your Message
Steps to a Successful Shoot
Working Through Creative Blocks
A Case Study
Tips for Working Through Creative Blocks
Performing a Final Edit
Step-by-Step Editing
How Much Is Too Much?
Arranging Your Portfolio
Chromes vs. Prints
Choosing the Right Layout
Single Image
Double-Page Spread
Using the Spread Format
Storytelling Approach
A Portfolio Exercise: Placement of Images
Production Choices
Digital vs. the Darkroom
Paper Choices
A Portfolio Exercise: The Paper Test
Determining the Size of Your Images
The Physical Portfolio
Post-and-Bound Portfolis
Accordion-Style Portfolios
Unbound Portfolios
Cover Options
Boxes
Pre-made or Handmade Books and Boxes
Working with a Professional Book Builder
CD Portfolios and Web Sites
Tearsheets
Tear Section or Tear Book?
Housing for Your Tearsheet Book
FAQs on Client Lists
Using Your Portfolio as a Marketing and Sales Tool
The Portfolio as a Marketing Tool
Preparing for a Personal Visit
The Portfolio as a Sales Tool
Branding Your Work
Direct Mail
Email
Web Sites
Sourcebooks
Building a Second Portfolio
Tools for Success
Commitment
Appendices
Index