Pink Ribbons, Inc Breast Cancer and the Politics of Philanthropy

ISBN-10: 0816648999
ISBN-13: 9780816648993
Edition: 2006
Authors: Samantha King
List price: $18.95 Buy it from $8.75
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Description: "Samantha King "explains how, beyond being an all-too-frequent and still-too-lethal disease for many women, breast cancer is a corporate dream come true." --Herizons" "Fascinating. King's deft and thoughtful interpretation of the pink ribbon  More...

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Book details

List price: $18.95
Copyright year: 2006
Publisher: University of Minnesota Press
Publication date: 5/19/2008
Binding: Paperback
Pages: 208
Size: 5.25" wide x 8.75" long x 0.50" tall
Weight: 0.792
Language: English

"Samantha King "explains how, beyond being an all-too-frequent and still-too-lethal disease for many women, breast cancer is a corporate dream come true." --Herizons" "Fascinating. King's deft and thoughtful interpretation of the pink ribbon phenomenon is an important wake-up call. Going against the grain, she takes a clear-eyed look at a trend that often seems to outshine the disease that put it on the map." --Women's Review of Books" "King's criticisms of breast-cancer philanthropy provide a new means of looking at one of our culture's most celebrated causes. For anyone who has ever squirreled away yogurt lids for the cause, Pink Ribbons, Inc." is food for thought." --Bitch" "A fascinating read for anyone whose life has been touched by breast cancer." --Curve" "Breast cancer advocacy is being transformed from meaningful civic participation into purchasing products. To understand the personal, social, and political costs, read this book." --Barbara Brenner, Executive Director of Breast Cancer Action In Pink Ribbons, Inc.," Samantha King traces how breast cancer has been transformed from a stigmatized disease and individual tragedy to a market-driven industry of survivorship. Here, for the first time, King questions the effectiveness and legitimacy of privately funded efforts to stop the epidemic among American women. Highly revelatory-at times shocking-Pink Ribbons, Inc. "challenges the commercialization of the breast cancer movement. Samantha King is associate professor of physical and health education and women's studies at Queen's University, in Kingston, Ontario

Introduction: Breast Cancer and the Culture of Giving
A Dream Cause: Breast Cancer, Corporate Philanthropy, and the Market for Generosity
Doing Good by Running Well: The Race for the Cure and the Politics of Civic Fitness
Stamping Out Breast Cancer: The Neoliberal State and the Volunteer Citizen
Imperial Charity: Women's Health, Cause-Related Marketing, and Global Capitalism
The Culture of Survivorship and the Tyranny of Cheerfulness
Conclusion: Beyond Pink Ribbons
Acknowledgments
Notes
Index

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