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Get Out the Vote How to Increase Voter Turnout

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ISBN-10: 0815732678

ISBN-13: 9780815732679

Edition: 2nd 2008 (Revised)

Authors: Donald P. Green, Alan S. Gerber

List price: $19.95
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Book details

List price: $19.95
Edition: 2nd
Copyright year: 2008
Publisher: Brookings Institution Press
Publication date: 1/23/2008
Binding: Paperback
Pages: 225
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.748
Language: English

Preface
Introduction: Why Voter Mobilization Matters
Evidence versus Received Wisdom
Door-to-Door Canvassing: Shoe Leather Politics
Leaflets: Walk, Don't Talk
Direct Mail: Postal Service as Campaign Staff
Phone Banks: Politics Meets Telemarketing
Electronic Mail: Faster, Cheaper, but Does It Work?
Using Events to Draw Voters to the Polls
Using Mass Media to Mobilize Voters
What Works, What Doesn't, and What's Next
Appendixes
Technical Results of Door-to-Door Canvassing Experiments
Technical Results of Direct Mail Experiments
Technical Results of Phone-Calling Experiments
Notes
Index