Gender and Consumer Culture Reader

ISBN-10: 0814781322

ISBN-13: 9780814781326

Edition: 2000

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Description: What is the relationship between gender and consumerism? Jennifer Scanlon gathers a collection of readings and archival materials to explore the multiple and contradictory ways in which women and men consume. Interdisciplinary and cross-cultural in scope, The Gender and Consumer Culture Reader introduces the reader to some of the most compelling issues and arguments in this growing field of study. In questioning traditional ways of analyzing the relationships between gender and consumer culture, these essays analyze the liberatory and oppressive nature of consumer culture in both historical and contemporary contexts. The scholars gathered here look at the gendered relationship between the home and consumer culture, individual and group identity through purchasing, the supply side of consumer culture, and the ways in which consumers embrace, resist, and manipulate the messages and the activities of consumer culture. Topics range from white middle-class female shoplifters to the gendered depiction of Native Americans in nineteenth-century advertising, from gay men's acquisition of domestic space in early twentieth-century New York to black and Latino men's cultural resistance through dress. Archival materials link the essays in each section, creating a further historical context, and providing a connection between the readings and larger questions and issues currently being debated about gender and consumer culture. Contributors include Andrew Heinze, Erika Rappaport, George Chauncey, Steven M. Gelber, Jeffrey Steele, Ann McClintock, Robert E. Weems, Jr., Lillian Faderman, Malcolm Gladwell, Jennifer Scanlon, Lizabeth Cohen, Jane Bryce, Susan J. Douglas, Kenon Breazeale, Kathy Peiss, Elaine S. Abelson, Natasha B. Barnes, Danae Clark, Stuart Cosgrove.

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Book details

List price: $30.00
Copyright year: 2000
Publisher: New York University Press
Publication date: 8/1/2000
Binding: Paperback
Pages: 392
Size: 7.00" wide x 10.00" long x 1.00" tall
Weight: 1.540
Language: English

JENNIFER SCANLONis Associate Professor and Director of Women's Studies at the State University of New York, Plattsburgh. She is the author ofInarticulate Longings: The Ladies' Home Journal, Gender and the Promises of Consumer Culture.

Acknowledgments
Introduction
The Home: Stretching the Boundaries of the Domestic Sphere
Jewish Women and the Making of an American Home
"A New Era of Shopping": The Promotion of Women's Pleasure in London's West End, 1909-1914
Lots of Friends at the YMCA: Rooming Houses, Cafeterias, and Other Gay Social Centers
Do-It-Yourself: Constructing, Repairing, and Maintaining Domestic Masculinity
Archival Material: Playboy's Penthouse Apartment
You Are What You Buy: Individual and Group Identity through Proper Consumption
Reduced to Images: American Indians in Nineteenth-Century Advertising
Soft-Soaping Empire: Commodity Racism and Imperial Advertising
Lesbian Chic: Experimentation and Repression in the 1920s
Consumerism and the Construction of Black Female Identity in Twentieth-Century America
Listening to Khakis: What America's Most Popular Pants Tell Us about the Way Guys Think
Archival Material: Paramount Pictures and Linit Advertisements
Under Whose Direction? Consumer Culture's Message Makers
Advertising Women: The J. Walter Thompson Company Women's Editorial Department
In Spite of Women: Esquire Magazine and the Construction of the Male Consumer
From Town Center to Shopping Center: The Reconfiguration of Community Marketplaces in Postwar America
Narcissism as Liberation
"Young T'ing Is the Name of the Game": Sexual Dynamics in a Caribbean Romantic Fiction Series
Archival Material: New Yorker and Fortune Cartoons
Purchasing Possibilities: Sexuality, Pleasure, and Resistance in Consumer Culture
Shoplifting Ladies
"Charity Girls" and City Pleasures: Historical Notes on Working-Class Sexuality, 1880-1920
The Zoot-Suit and Style Warfare
Face of the Nation: Race, Nationalisms, and Identities in Jamaican Beauty Pageants
Commodity Lesbianism
Archival Material: Nobody Makes a Pass at Me by Harold Rome and Among the Things That Use to Be by
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