Commodity Activism Cultural Resistance in Neoliberal Times

ISBN-10: 0814764010
ISBN-13: 9780814764015
Edition: 2012
List price: $28.00 Buy it from $17.97
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Book details

List price: $28.00
Copyright year: 2012
Publisher: New York University Press
Publication date: 2/1/2012
Binding: Paperback
Pages: 314
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.386
Language: English

Normal 0 MicrosoftInternetExplorer4 st1 :*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0pt 5.4pt 0pt 5.4pt; mso-para-margin:0pt; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";}Roopali Mukherjee is Associate Professor of Media Studies at the City University of New York, Queens College, and the author of The Racial Order of Things: Cultural Imaginaries of the Post-Soul Era .

Sarah Banet-Weiser is Professor in the Annenberg School for Communication and Journalism and the Department of American Studies and Ethnicity at the University of Southern California. She is the author of The Most Beautiful Girl in the World: Beauty Pageants and National Identity (1999) and Kids Rule! Nickelodeon and Consumer Citizenship (2007), and the co-editor of Cable Visions: Television Beyond Broadcasting (2007) and Commodity Activism: Cultural Resistance in Neoliberal Times (2012), both available from NYU Press.

Acknowledgments
Foreword
Introduction: Commodity Activism in Neoliberal Times
Brand, Culture, Action
Brand Me "Activist"
"Free Self-Esteem Tools?": Brand Culture, Gender, and the Dove Real Beauty Campaign
Citizen Brand: ABC and the Do Good Turn in US Television
Good Housekeeping: Green Products and Consumer Activism
Celebrity, Commodity, Citizenship
Make It Right? Brad Pitt, Post-Katrina Rebuilding, and the Spectacularization of Disaster
Diamonds (Are from Sierra Leone): Bling and the Promise of Consumer Citizenship
Salma Hayek's Celebrity Activism: Constructing Race, Ethnicity, and Gender as Mainstream Global Commodities
Mother Angelina: Hollywood Philanthropy Personified
"Fair Vanity": The Visual Culture of Humanitarianism in the Age of Commodity Activism
Community, Movements, Politics
Civic Fitness: The Body Politics of Commodity Activism
Eating for Change
Changing the World One Orgasm at a Time: Sex Positive Retail Activism
Pay-for Culture: Television Activism in a Neoliberal Digital Age
Feeling Good While Buying Goods: Promoting Commodity Activism to Latina Consumers
About the Contributors
Index

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