Heartland TV Prime Time Television and the Struggle for U. S. Identity

Name: Heartland TV Prime Time Television and the Struggle for U. S. Identity
Price: 6.53 USD
Availability: InStock
ISBN: 9780814742938

ISBN-10: 0814742939

ISBN-13: 9780814742938

Edition: 2007

Authors: Victoria E. Johnson

List price: $24.00

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Description:

A groundbreaking book, highly original in concept and persuasive in its execution. Johnson elegantly rewrites the history of American television with an eye to its geographical imaginary. Anna McCarthy, New York University The Midwest of popular imagination is a Heartland characterized by traditional cultural values and mass market dispositions. Whether cast positively as authentic, pastoral, populist, hardworking, and all-American or negatively as backward, narrowminded, unsophisticated, conservative, and out-of-touch the myth of the Heartland endures. Heartland TV examines the centrality of this myth to televisions promotion and development, programming and marketing appeals, and…

Book details

List price: $24.00
Copyright year: 2007
Publisher: New York University Press
Publication date: 1/1/2008
Binding: Paperback
Pages: 262
Size: 5.75" wide x 9.25" long x 0.75" tall
Weight: 0.836
Language: English



Acknowledgments


Introduction: TV, the Heartland Myth, and the Value of Cultural Populism



"Essential, Desirable, and Possible Markets": Broadcasting Midwestern Tastes and Values



Square Dancing and Champagne Music: Regional Aesthetics and Middle America



"Strictly Conventional and Moral": CBS Reports in Webster Groves



"You're Gonna Make It After All!": The Urbane Midwest in MTM Productions' "Quality" Comedies



"There Is No 'Dayton Chic'": Queering the Midwest in Roseanne, Ellen, and The Ellen Show



Fertility Among the Ruins: Reconstituting the Traumatized Heartland


Epilogue: Red State, Blue State, Purple Heartland


Appendix


Notes


Index


About the Author