Convergence Culture Where Old and New Media Collide

ISBN-10: 0814742815
ISBN-13: 9780814742815
Edition: 2006
Authors: Henry Jenkins
List price: $75.00 Buy it from $3.00
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Description: View the Table of Contents. Read the Introduction. Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award The standard convergence narrative of recent years presents media concentration as a threat both to the  More...

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Book details

List price: $75.00
Copyright year: 2006
Publisher: New York University Press
Publication date: 8/1/2006
Binding: Hardcover
Pages: 368
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.298
Language: English

View the Table of Contents. Read the Introduction. Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award The standard convergence narrative of recent years presents media concentration as a threat both to the diversity of communication channels and to individuals opportunities to engage in public discourse. A respected and well-established media scholar, Jenkins (MIT) here counters such pessimistic perspectives on the brave new media world with theoretical and evidentiary attestations to the growing power of individuals and grassroots groups to affect the larger media landscape. --"Choice" Jenkins is an astute observer of media culture and his insights are spot-on. . . . He intends his book to be a powerful tool both now and in the future. . . . This is a book to be praised. It raises many issues. --"Los Angeles Times" "Remarkable. . . . Jenkins' insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous. . . . Jenkins' impressive ability to break down complex concepts into readable prose makes this study vital and engaging." --"Publishers Weekly" "Jenkins tries to bring clarity to cultural changes that are melting and morphing into new shapes on an hourly, daily, weekly, monthly basis. Convergence Culture provides a view that looks at the restless ocean and tracks the currents rather than just looking at the individual rocks on the beach." --"The McClatchy Newspapers"--Bruce Sterling, author, blogger, visionary "Henry Jenkins offers crucial insight into an unexpected and unforeseen future. Unlike most predictions about how New Media will shape the world in which we live, the reality is turning out far stranger and more interesting than we might have imagined. The social implications of this change could be staggering." --Will Wright, designer of "SimCity" and "The Sims" One of those rare works that is closer to an operating system than a traditional book: its a platform that people will be building on for years to come. What's more, the book happens to be a briskly entertaining read--as startling, inventive, and witty as the culture it documents. It should be mandatory reading for anyone trying to make sense of todays popular culture--but thankfully, a book this fun to read doesnt need a mandate. --Steven Johnson, author of the national bestseller, "Everything Bad Is Good For You" "Henry Jenkins is the 21st century McLuhan I've been waiting for. With all the fuzzy generalities, moral panics, and gloomy pronouncements from industry spokesmen and social critics, Jenkins' clearly communicated and nuanced analysis is sorely needed. The world McLuhan foretold back in the age of 'electric media' has become immensely more complicated in today's many-to-many, converged, remixed and mashed-up, digital, mobile, always-on media environment. If you are a parent, a student, an educator, a creator or consumer of popular culture, an entrepreneur, or a media industry executive, you need to understand convergence culture. And you will only after reading Henry Jenkins." --Howard Rheingold, author of"Smart Mobs: The Next Social Revolution" "For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before its even released . . . Convergence Culture is a must read...Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers." --"Slashdot" "I simply could not put this book down! Henry Jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. Educators, media specialists, policy makers and parents will find Convergence Culture both lively and enlightening." --John Seely Brown, Former Chief Scientist, Xerox Corp & director of Xerox PARC "Henry Jenkins is the Director of MIT's Compara

Henry Jenkins is Provost's Professor of Communication, Journalism and Cinematic Arts at the Annenberg School for Communication, University of Southern California. He is the coeditor of From Barbie to Mortal Kombat: Gender and Computer Games (MIT Press, 1998).

Introduction : "worship at the altar of convergence" : a new paradigm for understanding media change
Spoiling Survivor : the anatomy of a knowledge community
Buying into American idol : how we are being sold an reality TV
Searching for the origami unicorn : The matrix and transmedia storytelling
Quentin Tarantino's Star wars? : grassroots creativity meets the media industry
Why heather can write : media literacy and the Harry Potter wars
Photoshop for democracy : the new relationship between politics and popular culture
Conclusion : democratizing television? : the politics of participation

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