Nickelodeon Nation The History, Politics, and Economics of America's Only TV Channel for Kids

ISBN-10: 0814736521
ISBN-13: 9780814736524
Edition: 2004
List price: $26.00 Buy it from $2.49
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Description: View the Table of Contents .nbsp;nbsp;nbsp;Read the Introduction . Nickelodeon is the highest rated daytime channel in the country, and its cultural influence has grown at an astounding pace. Why are Nickelodeon shows so popular? How are they  More...

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Book details

List price: $26.00
Copyright year: 2004
Publisher: New York University Press
Publication date: 2/1/2004
Binding: Paperback
Pages: 282
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.836
Language: English

View the Table of Contents .nbsp;nbsp;nbsp;Read the Introduction . Nickelodeon is the highest rated daytime channel in the country, and its cultural influence has grown at an astounding pace. Why are Nickelodeon shows so popular? How are they developed and marketed? And where do they fit in the economic picture of the children's media industry?Nickelodeon Nation, the first major study of the only TV channel just for children, investigates these questions. Intended for a wide range of readers and illustrated thorughout, the essays inNickelodeon Nationare grouped into four sections: economics and marketing; the production process; programs and politics; and viewers. The contributorswho include a former employee in Nick's animation department, an investigative journalist, a developmental pyschologist who helped developBlue's Clues, and television and cultural studies scholorsshow how Nickelodeon succeeds, in large part, by simultaneously satisfying both children and adults. For kids, Nick offers gross-out jokes and no-holds-barred goofiness, while for adults it offers a violence-free world, ethnic and racial diversity, and gender parity. Nick gives kids the fun they want by gently violating adult ideas of propriety, and satisfies adults by conforming to their vision of "quality" children's programming. Nickelodeon Nationshows how, in only twenty years, Nickelodeon has transformed itself from the "green vegetable network"distasteful for kids but "good for them," according to parentsinto a super-cool network with some of the most successful shows on the air. This ground-breaking collection fills a major gap in our understanding of both contemporary children's culture and the television industry. Contributors include: Daniel R. Anderson, Sarah Banet-Weiser, Henry Jenkins, Mark Langer, Vicki Mayer, Susan Murray, Heather Hendershot, Norma Pecora, Kevin S. Sandler, Ellen Seiter, Linda Simensky, and Mimi Swartz.

Dora L. Costa is professor of economics at the University of California, Los Angeles; associate director of the California Population Research Center; and a research associate and director of the Cohort Studies Working Group at the NBER.� Naomi R. Lamoreaux is professor of economics and history at Yale University, a fellow of the American Academy of Arts and Sciences, and a research associate of the NBER.�Heather Hendershot is professor in the Department of Media Studies at Queens College and in the Film Program at the CUNY Graduate Center. She is the author of Saturday Morning Censors: Television Regulation before the V-Chip and Shaking the World for Jesus: Media and Conservative Evangelical Culture.

Introduction: Nickelodeon and the Business of Fun
Nickelodeon Grows Up: The Economic Evolution of a Network
"A Kid's Gotta Do What a Kid's Gotta Do": Branding the Nickelodeon Experience
"TV Satisfaction Guaranteed!" Nick at Nite and TV Land's "Adult" Attractions
The Early Days of Nicktoons
"You Dumb Babies!" How Raising the Rugrats Children Became as Difficult as the Real Thing
Diversifying Representation in Children's TV: Nickelodeon's Model
Interview with Geraldine Laybourne
Ren & Stimpy: Fan Culture and Corporate Strategy
Nickelodeon's Nautical Nonsense: The Intergenerational Appeal of SpongeBob SquarePants
"We Pledge Allegiance to Kids": Nickelodeon and Citizenship
Watching Children Watch Television and the Creation of Blue's Clues
About the Contributors
Index

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