Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches

Name: Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches
Price: 4.57 USD
Availability: InStock
ISBN: 9780814473740

ISBN-10: 0814473741

ISBN-13: 9780814473740

Edition: 2nd 2006 (Revised)

Authors: C. J. Hayden, Jay Conrad Levinson

List price: $19.95

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Description:

Get Clients Now? empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationshipbased marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn: how to choose the right marketing tactics for their situation and personality ? a foolproof method to diagnose exactly what is missing in their marketing and how to fix it ? how to use the latest Internet…

Book details

List price: $19.95
Edition: 2nd
Copyright year: 2006
Publisher: AMACOM
Publication date: 10/18/2006
Binding: Paperback
Pages: 256
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.144
Language: English

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.



Foreword



Acknowledgments


Introduction



The Setup



What Really Works? Effective Marketing Strategies



Where Do You Start? The Marketing and Sales Cycle



Where Are You Headed? Setting Your Sales and Marketing Goal



The System



What's Stopping You? Selecting Your Success Ingredients



Here's What to Do: Choosing from the Action Plan Menu



You're Ready...Let's Go! Putting the System into Action



The Strategies



Filling the Pipeline: When You Don't Know Enough People to Contact



Following Up: When You Know Plenty of People but You're Not Contacting Them



Getting Presentations: When You're Contacting People but Not Getting Appointments



Closing Sales: When You're Making Appointments but Not Getting Sales


Index