Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches

ISBN-10: 0814473741
ISBN-13: 9780814473740
Edition: 2nd 2006 (Revised)
List price: $19.95
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Description: Get Clients Now? empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this  More...

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Book details

List price: $19.95
Edition: 2nd
Copyright year: 2006
Publisher: Amacom
Publication date: 10/18/2006
Binding: Paperback
Pages: 256
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.144
Language: English

Get Clients Now? empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationshipbased marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn: how to choose the right marketing tactics for their situation and personality ? a foolproof method to diagnose exactly what is missing in their marketing and how to fix it ? how to use the latest Internet marketing techniques like ezines, search engine optimization, and blogging ? hands-on approaches for replacing unproductive cold calling with the power of relationship marketing ? and much, much more!

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

Foreword
Acknowledgments
Introduction
The Setup
What Really Works? Effective Marketing Strategies
Where Do You Start? The Marketing and Sales Cycle
Where Are You Headed? Setting Your Sales and Marketing Goal
The System
What's Stopping You? Selecting Your Success Ingredients
Here's What to Do: Choosing from the Action Plan Menu
You're Ready...Let's Go! Putting the System into Action
The Strategies
Filling the Pipeline: When You Don't Know Enough People to Contact
Following Up: When You Know Plenty of People but You're Not Contacting Them
Getting Presentations: When You're Contacting People but Not Getting Appointments
Closing Sales: When You're Making Appointments but Not Getting Sales
Index

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