Supercommunicator Explaining the Complicated in a Digital Age

Name: Supercommunicator Explaining the Complicated in a Digital Age
Price: 3.86 USD
Availability: InStock
ISBN: 9780814433683

ISBN-10: 0814433685

ISBN-13: 9780814433683

Edition: 2014

Authors: Frank J. Pietrucha

List price: $23.99

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Description:

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to: ● Distill details and data into big ideas ● Deliver meaning to audiences ● Use storytelling…

Book details

List price: $23.99
Copyright year: 2014
Publisher: AMACOM
Publication date: 5/1/2014
Binding: Paperback
Pages: 272
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.946
Language: English