Ron Zemke is senior editor of Training magazine and author or co-author of 23 books, including the bestselling Knock Your Socks Off Service series, Knock Your Socks Off Selling, and Service America! His work with organizations such as Ford Motor company, Microsoft, and Wendy's International bring him face-to-face with the pressures of the cross-generational workforce. He lives in Minneapolis.
Bob Filipczak was staff editor for Training magazine and the author of the landmark article, "It's Just a Job: Generation X in the Workplace." he now works in the communications department of U.S. Bancorp Piper Jaffray. He lives in Minneapolis.
Claire Raines is one of the nations leading experts on generations and the author of Twentysomething and Beyond Generation X. In addition, she is a dynamic speaker and organizational consultant whose clients include McDonalds, Sprint, Mastercard, and Toyota. She lives in Denver.